Dueling Fools

Dueling Fools
July 29, 1998

McDuel to the McDeath
McDonald's Price (7/28/98): $67 1/8

Did somebody Duel McDonald's (NYSE: MCD)? Shame on us to let this chain grow to more than 23,000 restaurants in 111 countries without giving it the proper pro-con debate it deserves. Hungry? Excellent. Let's order...
Talking box: Welcome to McDonald's, can I take your order please?
Fool: Uh, yeah, I'd like one Duel with Cheese, hold the let up.
Talking box: I'm sorry, we stop serving Duels after 10:30 in the morning.
Fool: How about one of those Value Meal Duels.
Talking box: Sure. What would you like with it?
Fool: For the bull case, I think I'll go with Chris Rugaber (TMF RFK)
Talking box: Sure. Anything else?
Fool: What about that Rick Munarriz (TMF Edible) for the bear?
Talking box: Uh oh, is he still on the menu? I thought we had gotten rid of him?
Fool: Really, I thought he'd outlive the McRib.
Talking box: You're in luck, the manager says that he has a few Ricks in the utility closet. Drive around for your Duel -- and have a nice day!
Gee, I guess this week's Duel is going to be McDifferent. And you, not only do you deserve a break today, but you --

You Get to Vote!

Once you've read the arguments and the rebuttals, it's your time to cast your vote. We'll tabulate results each week and revisit them from time to time to see whether you were right! As always, we invite you to join us in the Dueling Fools Message board to continue the duel.

[Any suggestions, comments, praise, or flames, please send them along to the Dueling Fools Team.]

The Bull...
McDonald's possesses one of the most successful, recognizable brand names in the world, second perhaps to Coca-Cola in international recognition. It dominates the U.S. fast-food market, with 32.5% market share among the top ten "Quick Service Restaurants" (QSRs). In 1997, its U.S. sales of $17.1 billion were more than the next three largest hamburger-based fast-food restaurants combined.
The Bear...
Earlier this month Nicaragua welcomed McDonald's back after an eleven-year absence. It was a cause celebre as the lines circled the block for a Big Mac fix. The country's Vice President, Enrique Bola�os, declared it a victory now that foreign investors would see the golden arches and tread carefully back into the country once under Marxist rule.

Results for last week's Gap Duel

Answer Percentage
I can't make up my mind


TMF Puck's Bull argument


TMF Seymor's Bear argument


They were both excellent


They were both lame