Dueling Fools

Dueling Fools
October 07, 1998

Mmmm, Mmmm, Duel
Campbell Soup price (10/6/98): $56 1/16

Got Soup? Find a can of Campbell Soup in your pantry lately? How about Godiva Chocolates or a rich Pepperidge Farms cake? Campbell Soup (NYSE: CPB) is all this and more as one of the best-known food conglomerates around.

Got Duel? Why not? All we have to do to cook up this condensed debate is add two Fools and a bucket of water. This week Jeff Fischer (TMF Jeff) and Louis Corrigan (TMF Seymor) are Dueling Fools. The clash over consomm� should be a classic as Jeff stands up for this Drip Portfolio favorite while Louis tries to shoot down the tin cans.

Will Jeff's case of Campbell Soup running on a V8 engine sway you or will Louis' bearish perspective of a company on a Pace for capital depreciation win you over? V8 juices? Pace salsa? That's right, two more Campbell Soup products! So, grab a spoon, this one promises to be thick and hearty.

And don't miss this week's Duel Flashback, where we take a look back at who took the juiciest bit out of Apple Computer (Nasdaq: AAPL).

You Get to Vote!

Once you've read the arguments and the rebuttals, it's your time to cast your vote. We'll tabulate results each week and revisit them from time to time to see whether you were right! As always, we invite you to join us in the Dueling Fools Message board to continue the duel.

[Any suggestions, comments, praise, or flames, please send them along to the Dueling Fools Team.]

The Bull...
t is estimated that at least one Campbell Soup product is inside 80% of all American households every day. And studies show that the Campbell brand creates more consumer loyalty than any other brand in the country -- even more than Coca-Cola. But the last thing that I need to use to present the bullish Campbell Soup argument is nostalgia. Pulling on heartstrings has little to do with management's unwavering approach to building a great business and, with it, shareholder value. Instead, its approach holds innovation at its heart.
The Bear...
Soup may be good food, but frankly, I've never liked the stuff. I think it goes back to some early childhood trauma connected to Campbell's Tomato soup. Now, I'll happily feed on hot and sour soup at my favorite Thai place, and I'll occasionally throw down some lentil or broccoli soup with a sandwich at a restaurant on a cold day. But Campbell gets zero of my limited soup budget. That means that outside a random purchase of a jar of Prego spaghetti sauce, most of Campbell's business can be summed up for me as simply the aisle at the grocery store I don't bother to go down.

Results for last week's Ford Duel

Answer Percentage
I can't make up my mind


TMF Parlay's Bull argument


TMF Edible's Bear argument


They were both excellent


They were both lame