22000 AOL Way
Dulles, VA 20166
I just wanted to drop you a note and tell you I've been thinking about you.
Things are all right by me, how 'bout you? You know, it's great to get a
letter once in a while, but the mail is so slow. It's silly to wait for days
to hear the latest news when I could just pick up a phone and call you, but
long distance can be expensive, and mail is so much more memorable than a
That's why I wanted to tell about something you have never tried, but a lot
of other people just like you have, and they swear by it. It's called e-mail,
Mom, and it's great because it's like reading a letter, but it comes immediately,
you never need to buy a stamp, and you don't have walk to the mail box.
So where do you get it?
I want to tell you about a company that offers you e-mail, and a lot more.
I really believe this company is going places and I want you to think seriously
about buying a few shares. Mom, it's AMERICA ONLINE (NYSE: AOL). We
call it AOL. That's what the New York Stock Exchange calls it, too... AOL.
HERE'S WHAT WE'RE HOPING FOR: This company just returned their first
profitable quarter in two quarters. That surprised the analysts. AOL is the
number one Internet Service Provider in the world with over 8 million users,
and they are growing. But it is not only an ISP, it is also the largest provider
of content outside of the World Wide Web, and you get all that content for
the same price as most people pay for a regular Internet account. There's
travel, self-help, investing, entertainment... it's great, and easy to find.
AOL just brought some new people on board, Mom, who really know how to turn
companies around. You remember that cute little Brandon Tartikoff? That's
right, from NBC. He's there now. And Bob Pittman, from MTV and Century 21?
He's there, too. These are idea people, Mom. I think they have the right
stuff to make AOL an experience for everyone to enjoy. You see, the Internet
can be pretty confusing and intimidating for "non-technical" people. But
you don't have to be a propeller-head to use AOL. They have the easiest e-mail
interface anywhere, and a great user-interface where everything is just a
mouse click away. You can forget about words like "browser plug-ins" and
"FTP" or "Telnet."
HERE'S WHAT TO LOOK OUT FOR: Sure, AOL has had its share of problems.
It's often criticized for being hard to access. They need to put a lot of
money into upgrading their internal structure, and that takes time. They
are also beginning a new approach to content and services with an emphasis
on advertising and marketing, and there is uncertainty anytime a company
changes direction. But all in all, things seem to be looking up there.
So, I just thought I would let you know, Mom.
Have a great Mother's Day!
--Paul M. (Formerly MF Networx, now TMF DotCom)