The Cheesecake Factory,
26950 Agoura Road
Calabasas Hills, CA 91301
Food Industry Weekly
Overheard, at the Edible Mothers Day Brunch:
Mama Edible: Oh, there you are!
TMF Edible: Hi, Mom! Is that some of last year's potato salad still
on your chin? Let me wipe that off for you.
Mama: Nope, your father decided to try his hand at a bitter ambrosia
Edible: Figures. Well, I brought you something.
Mama: I hope it's better than what you brought me last year. What
were the last three letters of Q-ZAR's (Nasdaq: QZARF) ticker symbol?
Oh, yeah, ARF!
Edible: Give it time, that puppy can't soil the house forever.
Mama: So, please tell me you brought me a little bit of whatever the
Gardners are sending their mother this year.
Edible: Well, no. But given the fact that Dad has botched dessert,
how about a little White Chocolate Chunk Macadamia Nut Cheesecake?
Mama: Yeah, sure. They only serve that at The Cheesecake Factory out
by Cocowalk and there's no way your father is going to wait three hours for
Edible: Well, they do ship them you know? Besides, now that you're
a shareholder you might as well dig into a little field research.
Mama: That's my boy! You bought me shares of THE CHEESECAKE FACTORY
(Nasdaq: CAKE). Peanut Butter Cup Fudge Ripple Cheesecake, you're mine!
Edible: Sure did, and I hope you don't lecture me o