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Beware of all enterprises that require new clothes.-- Thoreau

Stocks For Mom
by TMF Edible

The Cheesecake Factory, Inc.
(NASDAQ: CAKE)
26950 Agoura Road
Calabasas Hills, CA 91301
(818) 880-9323

Food Industry Weekly

Overheard, at the Edible Mothers Day Brunch:

Mama Edible: Oh, there you are!

TMF Edible: Hi, Mom! Is that some of last year's potato salad still on your chin? Let me wipe that off for you.

Mama: Nope, your father decided to try his hand at a bitter ambrosia salad.

Edible: Figures. Well, I brought you something.

Mama: I hope it's better than what you brought me last year. What were the last three letters of Q-ZAR's (Nasdaq: QZARF) ticker symbol? Oh, yeah, ARF!

Edible: Give it time, that puppy can't soil the house forever.

Mama: So, please tell me you brought me a little bit of whatever the Gardners are sending their mother this year.

Edible: Well, no. But given the fact that Dad has botched dessert, how about a little White Chocolate Chunk Macadamia Nut Cheesecake?

Mama: Yeah, sure. They only serve that at The Cheesecake Factory out by Cocowalk and there's no way your father is going to wait three hours for a table.

Edible: Well, they do ship them you know? Besides, now that you're a shareholder you might as well dig into a little field research.

Mama: That's my boy! You bought me shares of THE CHEESECAKE FACTORY (Nasdaq: CAKE). Peanut Butter Cup Fudge Ripple Cheesecake, you're mine!

Edible: Sure did, and I hope you don't lecture me o