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Poker is a game of chance, but not the way I play it. -- W.C. Fields

The Polo IPO

The much awaited initial public offering of POLO RALPH LAUREN (NYSE: RL) was eagerly greeted as trading began this morning. Goldman, Sachs & Co., Merrill Lynch & Co., and Morgan Stanley & Co. underwrote the offering of 29,500,000 shares at an initial offering price of $26. Shares jumped to $32 1/8 at the open and closed the day at $31 1/2.

Ralph Lauren, mostly known for his clothing lines, has successfully ventured into other markets such as home fashion and fragrances. He follows a long line of designers who have brought their companies to the public -- some successfully, many not. The articles to the right will explore the company, the fashion industry, and initial public offerings. Let's begin this stroll down 7th Ave. and Wall St. Start clicking!

TMF Style on Polo

Tom Gardner on Ralph Lauren

How is Polo in comparison?

The Process of Going Public

Snapshot of Donna Karan

Snapshot of Tommy Hilfiger

Snapshot of Liz Clairborne

June 05, 1997 Retail Update