|All right class, take your seats. Today we're going to discuss a company
that you probably all have heard of. I'm sure you've seen the commercials.
You all like Mike, think you're Tiger Woods, and you want to just do it.
Heck! Chances are there's probably at least one pair of their athletic shoes
in your closet (under the coffee table, in the bathroom, etc). Any guesses?
Of course everyone knows the answer. It's Nike. Nike has grown from Phil
Knight's initial $37 investment in sample athletic shoes to the largest athletic
shoe seller in the U.S. Our lesson begins in Chapter 1, where Tom Gardner
discusses his outlook for Nike. In Chapter 2, Dale Wettlaufer explains why
he thinks Nike is a great company to invest in. Then, Risa Kaplan discusses
the roller-coaster ride that Nike investors have taken. Chapters 4 and 5
touch on the ethics of Nike business practices. Jim Surowiecki talks about
labor overseas. Next, Louis Corrigan discusses the issue of the high-priced
Nike athletic shoes. Finally in Chapter 6, David Forrest introduces us to
Nike's newest phenom, Tiger Woods. Okay, the chapters are in the list box
to the right and there will be a quiz afterwards, so be sure to read them
|I Love Nike,
Show Us the Value!
Riding the Roller Coaster
Overseas Labor Issues
Price Ethics & Kids
Nike's Web Site
Nike vs. Competitors