Apple CEO Resigns
By Dale Wettlaufer
July 09, 1997
|Gil Amelio's year-plus stint as Chief at Apple Computer
today with his resignation. Fred Anderson, head Apple beancounter, will
take over in the interim while the company's board looks for a replacement.
Longtime Apple watchers had been expecting Amelio to leave the company he
had tried to turn around with
and downsizing. Eventually, though, Amelio's
by shrinking formula turned out to be as effective as the tenure of Michael
Spindler, a CEO whose leadership was neither inspiring nor memorable.
03/25/97: Apple Restructuring
02/03/97: Does Apple
Have a Future?
01/17/97: Q1 Conference Call
01/06/97: Fool On The Hill
11/06/96: Analysts Meeting
Apple's Web Site
|Stepping out into the fore will really be Steve Jobs, though
his equity interest in the company is said to be about one share. Nevertheless,
Jobs has a vision, and he probably doesn't need a financial incentive at
this point in his life. Many believe that the company's operating system
is viable while others have proposed exotic strategies, such as combining
the BeOS kernel with various Mac OS elements along with features of IBM's
OS/2. Others believe that Apple has to smooth over relations with
developers, charge instead of retreat,
and concentrate more on imagination than on the profit and loss right now.
While nobody wants to see losses continue at the company, many Apple followers
are tired of being in retreat mode, thinking about break-even levels rather
than killer apps and growing unit sales.
Of course, the
message folder will be bursting with excellent analysis over the next
few days as always, as investors and observers of the company will be offering
their commentaries on the situation. We invite you to click in and check
it out -- and share your opinions, too.