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Wednesday, December 24, 1997

Tuesday, Iomega closed at $12 9/16, up $1/4 (+2.03%).

TODAY'S RECAP: On the first day of Iomega's trading after the split, posters were somewhat subdued -- perhaps in preparation for the upcoming holiday. Topics covered included more insider stock selling (old and new), manufacturing plants and advertising.

Happy holidays and enjoy!

INDEX: Use the Search or Find feature of your word processor to locate the article number (Find: 1++, 3++, etc.) - or use AOL's Edit>>Find in Top Window Feature. If Find in Top Window is dimmed, just click on some text, anything, in the IOM Today window and try again.

1++ TMF Keeler on Iomega's "plants" in San Diego
2++ TMF Jeanie responds to a belated comment regarding Edwards' stock sale
3++ MBAspeak questions Ioemga's advertising strategy
4++ IraS1 announces and analyzes Senior VP Purkis' stock sale

Recap written by TMF Weekly; posts compiled by TMF Weekly.
Edited and mailed by TMF Selena.
Kudos? Gripes? Questions? Let us know.

As always, the following posts represent the thoughts of our contributors, not those of The Motley Fool.


And now, the Best of the Board...Started 9:01pm ET 12/22/97.

1+++++++++++++++++++++++++++

Subject: Re: Rancho Bernardo Ditto/Clik! facility
Date: Mon, Dec 22, 1997 23:19 EST
From: TMF Keeler

As far as I know, Iomega does not manufacture Ditto drives at its San Diego facilitie(s). Ditto drives are made at the plant in Penang. The Ditto people in S.D. are R&D only. Clik R&D is now housed there and some of the Ditto crew has been shifted off Ditto onto Clik. Clik drives most likely will be manufactured in small numbers in Roy then final production shifted to Penang or some subcontractor.

Why does Iomega have a R&D facility in S.D.? I've always assumed its easier to recruit people to San Diego than Roy, Utah. LOL

2+++++++++++++++++++++++++++

Subject: Jilnicste's request
Date: Tue, Dec 23, 1997 13:16 EST
From: TMF Jeanie

<< That's the best you all can do? Point out spelling? Why don't you address the other issues in my posts? You know I'm right, don't you? >>

Okay, Jilnicste, that's a fair request.

And since I'm one of the smart-alecks who poked fun at your spelling, I'll attempt to address your issues.

I'll partially agree that a press release coming out now about an event more than 6 weeks old is probably going to startle a few shareholders who don't follow their investments closely.

But, along with the CFO, the CEO also sold some of his shares in early November... and that fact was also repeated on the wires last week. It's unfortunate to see negative-sounding news repeated, while good news often goes unremarked on by the press. Iomega is not the only stock that has had that happen to it, though.

Do you recall AOL? Battered and bruised by the media.... the subject of jokes on CNBC...(compare: Iomegans=loose wire internet kooks") the constant playing of busy signals showing how people couldn't get online... (compare: Iomega = Zip clicking death; Jaz defects) The class action suits... (compare: Iomega rebate issues) AOL's "accounting anomolies" (compare: Iomega "cooking the books")... AOL will be killed by Microsoft (compare: Zip will be killed by LS-120, SuperDisk, a:drive, whatever...)

Sound familiar? Both are companies that sprung up to capture a new, unproven market... both difficult for the average layperson to understand... both volatile stocks... both split frequently. Both have had their time of "getting no respect".

Both are 21st Century companies. Give it some time.

My opinion, only. I could be wrong.

(Disclaimer: as of today, the cost basis of my original investment in Iomega is $1.87, so my opinions should be taken with that in mind. Everyone should make decisions based on their own risk tolerance - which may or may not be less than mine.)

3+++++++++++++++++++++++++++

Subject: Where are the ADS!
Date: Tue, Dec 23, 1997 14:31 EST
From: MBAspeak

I have been trying to think of a fancy way of saying this but...

I am extremley disappointed with the frequency and goegraphical breadth of Zip advertsiments... I have seen an occasional ad in a magazine, but no where else.

I have seen SparQ ads in the Denver Post. How can SYQT do it, and IOM not?

The only place I've seen a "Zip Inside" tag was in a Circuit City holiday circular that was out around the end of Oct. Wasn't it supposed tp be on TV too? I thought I'd see it along side of every "Intel Inside" tag and hear a Heavy Metal riff... nope. As far as I've heard, the TV ads only play on the sydnicated channels (ie re-runs.) Is that the most effective market to target?

Iomega needs to advertise a LOT more... I'd like to see a 1/4 page ad every Monday in the Wall Street Journal... even if it is just for the laptop model.

How 'bout it?

PS I have been trying to think of a fancy way of saying this but... I have relieved my brain of duty until school starts in Jan.

4+++++++++++++++++++++++++++

Subject: Re: CFO sells over 1/2 his shares!
Date: Tue, Dec 23, 1997 19:37 EST
From: IraS1

Okay everybody, let's try to set this one straight:

<< WASHINGTON, DC, Dec. 22, 1997 (States) -- Leonard C. Purkis of Layton, UT, a Senior VP of Finance and Chief Financial Officer of Iomega Corp. (SYMBOL: IOM), disposed of 63,000 shares for $29.00 each on November 04, 1997. Leonard C. Purkis curr ently owns 57,780 shares. A Form 4 reporting the transaction was filed with the Securities and Exchange Commission on December 10, 1997. >>

As of 1/31/97 Len had the following (all numbers below are BEFORE yesterday's split):

2,580 shares owned by his children

19,500 shares owned jointly with his wife

410,000 options of which 165,000 were currently exercisable

As of 11/1/97 (to the best of our knowledge) these numbers had not changed.

Based on the excerpt above, Len bought another 35,700 shares on the open market (or additional options exercises). He also exercised and sold 63,000 options.

He now has 57,780 shares owned outright by family members

He has 102,000 options which he can exercise now.

He has 245,000 options which have not vested yet (but 102,500 will become exercisable on 1/1/98).

We do not know (yet) how many additional options have been granted in 1997 (see the 1998 Annual Meeting Proxy Statement to be issued in March 1998).

As was amply stated last month when we were discussing KE's sales, I don't think there is anything to worry about here. Purkis still has a tremendous amount of net worth tied to Iomega. As well it should be.

_______________________________

End Report. Posts covered through 9:00pm ET 12/23/97

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