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Thursday, February 19, 1998 Wednesday, Iomega closed at $9, down $3/4. TODAY'S RECAP: The report from ~HeyKerry~ on his visit to a photography expo in New Orleans generated many positive comments from various board posters; others spent time discussing Iomega's advertising, Zip drive technology and the company's growth model and product line. Enjoy! INDEX: Use the Search or Find feature of your word processor to locate the article number (Find: 1++, 3++, etc.) - or use AOL's Edit>>Find in Top Window Feature. If Find in Top Window is dimmed, just click on some text, anything, in the IOM Today window and try again.
1++ Waverunner describes his reaction to the Iomega ads in the Wall Street
Journal.
Recap written and posts compiled by TMF Weekly. _______________________________ And now, the Best of the Board...Started 9:00pm ET 2/17/98. 1+++++++++++++++++++++++++++
Subject: Re: WSJ advertising I only saw a skeptical judgement of the WSJ ad today. It has been a long time since I paid for a WSJ. When I saw it mentioned, I picked up the paper. I opened the paper and saw a right side full page ad with a variety of people standing in a field of Pink Flamingos, holding something in their hands. In the lower right hand corner it said Iomega. Across the top it says "Solutions, from the front desk to the corner office". I'm thinking, what the sh&% is this? Disappointed that it doesn't make more of a statement, I turn the page. Wow, now that's more like it, a full double page ad titled Office Courier, with the left side showing a guy holding his mountain bike aloft, and the right side a blowup shot of a Genuine Zip Disk. Great ad copy too. So I turn the page.........blam, another double page spread titled "Work Space", featuring a woman watering a growing plant on the left side, and a blowup of a Jaz disk on the right side. The ad copy also tells of the Jaz2 and Buz. So I'm thinking, wow, they put out some message. So I turn the page, and "no ffffffn way, another double page spread titled "Corporate Security", with the left side a cool picture of a security guard, and the right side a blowup of a 7GB Ditto Max cart. Now I think to myself, the only thing not mentioned is clik! I turn the page in anticipation, and sure nuff, left side full page ad titled "Public Relations" The ad copy says "With OEM support continually growing, lots of handheld devices will have Clik! drives built right in. And who knows what other uses will be invented for clik! disks. The future is up for grabs" Ladies and gentlemen, a long time ago Iomega had a full page ad in the WSJ looking for people to help make Iomega a two billion dollar company. You had to be here to appreciate the response of the bears to the hallucinations of Iomega to ever think they would be a two billion dollar company. LOL, those bears are long gone, cept for an occasional visit by bossy boy. Now we've heard Kim Edwards state that Iomega will become a 5 billion dollar company. And we also get about as much of a forward looking statement as you'll ever get from Iomega. "Lots of handheld devices will have Clik! drives built right in." :-) And I agree with Patrick. Somethings in the air.........maybe an early spring! Since the disrupters of this board liked to taunt and spread fear to the many investors of Iomega, I certainly wouldn't want to turn the tables and say that Iomega is going to the moon, and that you better cover soon, or any non-sense like that. No, if there were any big announcements that could have long term implications, the stock price would have been going up already, lol. 2+++++++++++++++++++++++++++
Subject: Wired Magazine Had a nice chat with the associate publisher of Wired Magazine this evening. In case anyone's forgotten (or no longer cares) I said I'd try to find out about their readership. (This was triggered by the 10-page spread Iomega bought in the current issue, and KMil's comment that no one but geeks read Wired.) Interesting that my friend also used the word "geek" when describing the readership... but, as he puts it... "the new geek", one who's interested not just in technology for the sake of it, but in terms of where business is going with new technologies. Wired's audience is primarly male, young (38), affluent, educated, and a technical or business professional. While the mag was launched by Silicon Valley types, its mission is to be a crossover between the trade books and Business Week. As he put it, BW covers business news in the past tense, while Wired attempts to explore where it's going next. He says many people subscribe just to get a jump start on hot new areas of investment. To illustrate, he told an anecdote about the chairman of Wells Fargo, who told him why he reads Wired: "because I don't want to miss out on the next ATM machine". Now that's the kind of geek I want seeing Iomega's ads :-) 3+++++++++++++++++++++++++++
Subject: Clicking Zips - For what it is worth Dept. I am a tech (16 years experience) at a small VAR. I am long on IOM. I have had experience with two external Zip exhibiting the clicking problem that people are so melodramatically calling "The Click of Death". In both cases, the drive's were dropped prior to the problem occurring. Out of curiousity, I took one of the drives apart for a look inside. I must say that the drives the model of spartan engineering, expensive things like screws are not used except where absolutely necessary. In fact, the drive mecahnism itself is help in place with springs, mounted on rails which are slotted into holes on the bottom of the case. I deduce three things from this: 1) Dropped Zip drives are likely to break (the Internal drives, strangely enough, are of much more substantial construction). I have not seen a Plus drive, so I don't know if this shortcoming has been addressed. 2) From a cost-control standpoint, other companies could learn from Iomega. 3) Person's wishing to poke around in their Zip drive should be careful. Once opened, they can be a pain to put back together. <g> 4+++++++++++++++++++++++++++
Subject: Nawlinz report Okay fools, here's the Foolish Iomega/PMA Show Report 5+++++++++++++++++++++++++++
Subject: Re: First Call Estimates don't add up First off, the bad sentiment from the street is because IOM is still basically a one product company. Zip is the money maker. They still have not broken the 2mil, mark with Jaz. Had the estimates been 20c. or something higher than the 15. for q4, what do you think would have happened to IOM's stock? I am long on this company but we have to be real on this board. Let's not resort to hype. IOM is a great company. However, it is still in the building stages. It needs all its cylinders running before we see this company break out. I believe that the street likes this company. If you listen to the conference calls, you hear analysts who are not on IOM's actual analysts list of those officially watching IOM, asking questions. This means that they recognize greatness but are not ready with what they see to put their enforsements in the open. Zip is the cash cow product now. It is fueling the firm. Jaz sales are rising but we have not broken out of 2 mil yet. For this company to achieve, clik has to be a major success. Otherwise we will have major growth, but not the sort to drive the stock like the likes of Compaq, Aol etc. _______________________________ End Report. Posts covered through 9:00pm ET 2/18/98. _______________________________
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