Disney's Pepper Stake

Disney (NYSE: DIS) announced Wednesday night that John Pepper Jr. will be assuming the chairmanship of the family-entertainment giant's board. But this is not just an attempt to spice things up. If anything, it's the company's way to assert CEO Robert Iger's commitment to delegation.

Two years ago, Michael Eisner wore more hats than an audio-animatronic pirate juggling booty from an island raid. It wasn't until shareholder unrest started brewing that Eisner began relinquishing some of his posts. The board even decided to have him replaced as chairman with fellow director (and former U.S. senator) George Mitchell.

Chairman Mitchell was able to hold off retirement long enough to see Iger achieve a surprisingly smooth transition to the top. Disney wasn't about to allow a non-independent chair at the helm, but it was good to see that Iger's ego was so anchored that he didn't even entertain the notion of following in Eisner's multi-hat footsteps.

Pepper came to Disney's board after serving as CEO of Procter & Gamble (NYSE: PG). It's a good fit. Both companies are strong consumer brands. And beyond the Pampers and Pringles, P&G is no slouch in television programming either -- it was a pioneer in the soap opera genre.

Independent chairs are often seen as token appointments of pedigreed corporate leaders, but Pepper will be more than that. Iger's approach to getting everyone involved in drumming up solutions is a refreshing change from Eisner's micromanaged tenure, and if Pepper wants his voice to be heard, it will be.

This comes at a time when Disney is performing pretty well. Its theme parks are doing brisk business, and only another devastating hurricane season could derail success there. ABC is in a healthier position to command juicy ad revenue, and the acquisition of Pixar will fortify the company's feature animation studio.

Iger has been able to sprinkle the right amount of salt to inspire his seasoned company. Now here comes the Pepper.

Disney is an active recommendation for Motley Fool Stock Advisor newsletter service subscribers.

Longtime Fool contributor Rick Munarriz is still a kid at heart, smitten over the right kind of animation. He owns shares in Disney. The Motley Fool has a disclosure policy. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

Comment (0)
Recommended (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 514386, ~/articles/articlehandler.aspx, 9/5/2008 8:53:36 AM,

Sign up for FREE Motley Fool site access!

Already registered? Login Here

It’s FREE! Enter your email address, and we’ll rush you to the article you're looking for right now.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

.

Related Tickers

The Walt Disney Company

DIS Down! $31.54 -0.97 (-2.98%) 4:01 PM
CAPS Rating:
3175 Outperforms
264 Underperforms
Rate This Stock

Major Indices

S&P 5001,236.83 -2.99%
DJIA11,188.23 -2.99%
RSL 2K718.62 -3.14%
NASD2,259.04 -3.20%
Updated: 4:04:39 PM
Sponsored by:

The Motley Poll

Where will the U.S. dollar go from here?

Sponsored by: