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Special Feature
eMeringue

• Reader Responses

• 
April Fools Revealed

• Statement from the Brothers

• Hourly Updates

• Press Release

• CEO Interview

• IPO Snapshot

• Dueling Fools

• Buy the eMeringue Book

• eMeringue.com

• eMeringue Quote

• eMeringue Message Board

• Format for Printing

• Email to a Friend

• Email the Fool!

<SPECIAL FEATURE>


eMeringue IPO: Snapshot

eMeringue Inc.
702-A West Franklin St.
Suite 300
Boise, ID 83702
www.emeringue.com

Financial Information

1998 Revenue - $11,265,000
1998 Net Income - ($89,475,000)
Fiscal Year End - 6/30
Incorporated - Nevada

Filing Date - 02/02/99
Symbol - HAFD
Form Filed - S-1
Final Offering Amount: $38,500,000
Est. Offering Expenses - *TBA*
Pricing Date - 03/31/99
Final Price - $11
Total Shares - 3,500,000
Lead Underwriter - The Motley Fool, Inc.
Brief Business Description - Produces and distributes meringue products

Management (Name, Title, Age, Compensation)

Lawrence F. McCloskey - Chairman and CEO - 32 - $245,000 (1998)
Chris Van Dusen - Chief Operating Office - 48 - $195,000 (1998)
Karen Beattie - Chief Baking Officer - 51 - $115,000 (1998)

Underwriters

Lead Manager - The Motley Fool, Inc.
Co-Manager - Ryan David Associates
Co-Manager - Research Industries, Inc.

Supporting Companies

Issuer's Law Firm - Goodin and Gallagher
Underwriter's Law Firm - Fine, Butler, and Sherman
Auditor - Jefferson National Bank
Transfer Agent - Robert Seals and Associates


Business Description:
Based in Boise, Idaho, eMeringue is the largest meringue delivery service in the world. Founded in May 1998 by Larry McCloskey, the company makes, sells, and distributes pie meringues through its Internet site at www.emeringue.com. The company was formerly McCloskey Auto Parts until the company was reorganized and incorporated as eMeringue.


Use of Proceeds:
For working capital, including the construction of the new meringue distribution centers in Bismarck and Fargo. The company will not receive any proceeds from the shares sold by the selling stockholders.


Competition:
Pie.com, Cyber Crust, Sara Lee, Betty Crocker, Pep Boys, Auto Zone

Click here for hourly updates on eMeringue's stock
beginning at 9 a.m. EST.

</SPECIAL FEATURE>

 

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