What is a spiffy-pop?

Let’s say you were fortunate enough to spot and buy shares of Amazon.com (Nasdaq: AMZN) back before it ruled the retail world, maybe back in 2002 when Stock Advisor recommended it at $15.98. When shares increase in value more than $15.98 in a single day, congratulations!

You’ve got a spiffy-pop!

Coined by the Motley Fool Rule Breakers newsletter service, a spiffy-pop is a situation in which a stock’s price increases more in a single day than the original cost basis. It’s Fool co-founder David Gardner’s invention, and indeed the primary goal of his investing.

As David has written, “Only those Fools who have truly drank from this cup can appreciate the alluring and — to most of the world — mysterious flavor. The Motley Fool continues to work its hardest to ‘share the taste of spiffy’ with as many people as possible, worldwide, in pursuit of our mission to help the world invest better.”

Those who have enjoyed a spiffy-pop or two (or, in that case of Amazon.com, more than a dozen) tend to be somewhat fanatical about the spiffy-pop, sharing their stories on the discussion boards and creating a culture and vocabulary around it.

Check out the Spiffy-Pop page of the Motley Fool’s investing wiki Foolsaurus for more. The page, lovingly curated by David and team, includes a table of all Motley Fool premium service spiffy-pops — nearly 100 as of this writing.

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