Today's Market

updated 6 hours ago Sponsored by:
DOW 17,265.99 109.14 0.64%
S&P 500 2,011.36 9.79 0.49%
NASD 4,593.43 31.24 0.68%

Community: Investing Wiki

Term Of The Hour

market research program: Original post by Linda Ray of Demand Media Cluster analysis is a tool used by marketers to analyze their customers. Buyers are grouped into various demographic segments based on areas such as age, income and gender. Clusters also may involve promotions and special events, time of the year, products purchased and buyers' purchasing histories. The data you collect can be helpful in creating new…

Want to learn more or edit this definition?
Click here to read more!