This could be the strangest story you read this year...
"How I publicly questioned
parachutes, carrying bags of our money.
At the height of the madness, Jim Cramer beseeched us to pull every penny we might need over the next five years OUT of the market (good advice at any time, but why so shrill today, old boy?).
And you know what? I didn't listen!
I hope you didn't listen either. (If you did panic and sell at the bottom, don't beat yourself up. You're not alone and we can make sure it never happens again, as you'll see just ahead.)
I owned great companies, not ticker symbols. These were rock-solid businesses I had researched in calmer times and bought based on their strong fundamentals, great brands, and superior managements.
I was a long-term investor, not a trader. The economy had absorbed a shock -- and the credit market was locking up -- but what really had changed?
Was the world really coming to an end?
Not dang likely. This was NOT the time to give up on my plans. It was time to turn off CNBC!
In fact, not only did I resist the urge to sell in September 2008, I bought more. That day I doubled down on three of my favorite holdings -- Chipotle, Chesapeake Energy, and Apple Computer.
It was one of the hardest things I've ever done -- and one of the most empowering. But something nagged at me. Why did I stand strong when others jumped ship?
What set me apart from the hysterical traders and "analysts" I saw panicking around me? What made me "special"? I was determined to find out (it turns out I wasn't so special after all, as you probably guessed).
Three years later -- with hundreds of articles and thousands of hours of research and interviews under my belt -- I think I have the answer. I'll share what I can with you in the next few pages.
The rest -- including how you can easily apply what I learned -- is the subject of a "must-read" new book from The Motley Fool (it hit No. 1 on Amazon's list of "Movers and Shakers" two weeks before it was released!).
Before I tell you how you can be the first to get your copy... guarantee you won't have to wait (there's a reason to suspect we will sell out)... and save more than 40% off the bookstore price, it's time I laid it out for you.
An unusual group of investors also turned
crisis into opportunity...
As fate would have it, the vast majority of Wall Street traders, board members at financial companies, and nearly every executive at the world's investment banks share one characteristic...
It was their undoing, as you're about to see.
Another group of investors survived -- and thrived -- in the great financial crisis and market meltdown, turning Panic 2008 into Opportunity 2008.
You may be part of this group yourself...
They account for a majority of the U.S. workforce and earn more than 60% of undergraduate and master's degrees (including 42% of MBAs). For the first time ever, they earned the majority of PhDs awarded in the 2008-2009 academic year.
Members of their esteemed ranks...
- Were called in to bring the tiny island nation of Iceland back from the brink of bankruptcy in 2008... amazing story on page 12
- Consistently make better hedge fund managers, according to a 10-year study by Hedge Fund Research, Inc.... see page 25
- And were MUCH less likely in the panic of 2008-2009 to lose their heads and sell at the bottom, according to a Vanguard study of 2.7 million IRA account holders... details on page 21
That shouldn't surprise you. As you'll also discover in the book, they are less overconfident and take fewer risks (Quarterly Journal of Economics), research their investments more thoroughly (Journal of Bank Marketing), and are less susceptible to peer pressure (University of California).
In short, they exhibit many of the traits that make up the perfect long-term investor. The very same traits shared by the "greatest investor of our time" -- and that you can put to work building and protecting your own wealth beginning this afternoon.
You can see why I couldn't hold my
tongue any longer!
You know I'm talking about Warren Buffett, right? Of course!
- HE didn't panic in the meltdown of 2008, while Jim Cramer flailed around and whined for the camera. HE appeared seated calmly on CNBC, explaining that the time to buy stocks is when everybody else is selling.
- HE didn't ham it up for the cameras, criticizing the Fed and questioning the viability of the U.S. financial system or our entire social and political structure for that matter (some actually did; they should be ashamed).
- No, HE wrote an op-ed to The New York Times, urging American investors to keep their heads, assuring us that "this too shall pass." More important, he went shopping -- investing heavily in American icon General Electric and even beleaguered investment bank Goldman Sachs.
In short, HE seemed entirely at odds with the manic traders and "Dr. Doom" commentators screaming on TV, and more aligned with that second, calmer, and more successful group of investors I mentioned earlier.
Thus confirming the idea I'd stumbled upon in 2007, convincing me once and for all that I was on to something big. Have you guessed it?
The one trait shared by the 90% of the bad actors who got us into the financial crisis and global meltdown of 2008 -- and many of the Wall Street traders, short sellers, and "analysts" who panicked and made it worse -- is a Y chromosome!
And the one high-profile investor who stood above the fray of this unruly, destructive crowd? None other than the man who launched my career in finance and changed my life -- Warren Buffett.
When the dust settled, there was no denying it: Warren Buffett invests like a girl!
Introducing! Warren Buffett Invests Like a Girl --
And Why You Should, Too...
Am I serious? Warren Buffett invests like a girl? Really?
Ok, the title is a little tongue-in-cheek. It's not easy getting your attention! But the science, the principles -- and the effect they can have on our long-term wealth -- couldn't be MORE serious.
Warren Buffett does invest like a girl -- and I'd like nothing more than to prove it to you. More important, I'll convince you that you should invest like a girl, too!
(I'll even show you how -- using 8 simple, tried-and-true, wealth-building principles you can begin applying today. Don't worry, it's easy!)
Of course, that's the subject -- and the goal -- of my new book I mentioned earlier. It's called Warren Buffett Invests Like a Girl -- And Why You Should, Too.
It's the culmination of years of research, detailed analysis, and exhaustive interviews -- plus a full decade spent working hand-in-hand with thousands of individual investors who visit The Motley Fool every day.
In its pages, you'll discover how without a doubt, women and men are very different when it comes to investing... and how it's women -- yes, I said it -- who are the better investors!
Don't believe me? I don't blame you. I was dubious myself. But that was...
- BEFORE I combed through reams of data and geeked-out analyses of mutual fund, hedge fund, and IRA account activity...
- BEFORE I made sense (and sometimes fun as you'll see in the book) of arcane studies of male/female behavioral dynamics from such far-flung fields as behavioral finance, economics, psychoanalysis, securities law, and even neuroeconomics...
- BEFORE I sat down with some of the best woman investors on Wall Street and picked their brains -- searching for the secret of their success. (You'll find the full transcriptions of my favorite interviews right in the book!)
And, of course, that was BEFORE I called out Warren Buffett himself in front of his home crowd in Omaha, and he... well, you're about to see what he said!
And the conclusion is inescapable...
When it comes to investing, women are hardwired for success. It's women -- not men -- who are the more trustworthy and effective stewards of our nation's, and more important, our own personal wealth.
Moreover, when it comes to investing his own hard-earned billions, none other than the legendary Warren Buffett comes closer than any other market maven alive to fully embracing his feminine side!
"At last, The Motley Fool hits on the real 'secret to success' that dozens of other books on Warren Buffett have overlooked -- temperament. Women have it, men need it. Both can dramatically improve their investment returns with much less work and worry simply by reading LouAnn Lofton's witty, well-researched roadmap."
"Before reading Warren Buffett Invests Like a Girl, I thought that I had studied Warren Buffett from nearly every angle. LouAnn Lofton offers a new perspective on Buffett's investment success."
"A fine place to start is here, in these pages, as LouAnn Lofton reveals how Warren Buffett parlayed the small investments of a teenager into the largest and greatest investment portfolio in human history."
Still not convinced? Just wait, there's more...
On page 18, you'll discover how one "manly" mistake consistently squashes male investors' returns. Hint: it's not taking fliers on risky stocks (which they also do, according to a Merrill Lynch study you'll read about on page 27).
Here's another hint: Warren Buffett doesn't do it, EVER!
On page 19, you'll see exactly why -- when it comes to making this costly, wealth-destroying mistake over and over -- single men are even worse.
You'll also discover...
- The only case where even a sourpuss Federal regulator might concede that past results MAY in fact be predictive of future performance... page 24
- The one "cardinal rule" that's held as gospel by every famous male investor from Warren Buffett's mentor, Benjamin Graham, to CNBC chatterbox Jim Cramer -- and that Buffett routinely violates... page 48
- Plus the "touchy-feely" factor that is more important in an investment than business model, competitive landscape, financial strength, and even profitability -- at least according to Warren Buffett... page 123.
As important, I share the 8 specific traits that distinguish successful female investors from their testosterone-driven, hyperactive male counterparts -- and how Warren Buffett displays every one of those traits in spades.
In other words, I show you beyond a reasonable doubt that... Warren Buffett Invests Like a Girl -- And Why You Should, Too.
If you still don't believe me, ask him yourself...
that's exactly what I did!
And I didn't do it discreetly in an email he may or may not receive. I called him out publicly... at the annual Berkshire Hathaway meeting attended by 35,000 shareholders... in a room teeming with reporters.
To be fair, he didn't officially confirm or deny that he invests like a girl. But he did recommend to a scandalized crowd of reporters that they should read the book to find out (as do I!) -- ever the diplomat, Mr. Buffett!
Though to be fair again, he did confess out of earshot of the press, "You have me pegged!" And to prove there were no hard feelings, he did invite me to brunch, where I had the pleasure of a few unguarded moments with him...
And the opportunity to tell him how he changed my life and to thank him for everything he's done for me... pose for some hilarious photos... and share an afternoon with his sisters, some serious "girl" investors in their own right!
Indeed, for all the lauding of his mathematical mind, valuation skills, and eye for a bargain, Warren Buffett's most valuable trait may be his unique ability to judge people and form lasting relationships.
You guessed it: a defining trait of all successful long-term investors -- and successful women investors in particular, as you'll discover in my new book.
You'll also begin to understand why even a celebrated genius like Warren Buffett (he reviewed my entire manuscript in one night) insists that a high IQ is NOT a prerequisite to getting rich in the stock market and never has been...
But that there is ONE CRITICAL FACTOR you simply can't afford to overlook! And unlike IQ, connections, or experience, it's something you CAN easily control today...
What is it? It's waiting for you in the pages of Warren Buffett Invests Like a Girl -- And Why You Should, Too.
Where you'll also discover that becoming a market-beating investor requires just a few minor tweaks to what you're probably doing right now -- especially if you're a woman (but also if you're a man!).
And best of all, that it's easy and even FUN, whether you're a man or woman. Again, it's all spelled out for you, step by step, page by page, in Warren Buffett Invests Like a Girl -- And Why You Should, Too!
Because let's be clear...
"Our goal is to fatten our accounts,
not mere philosophizing"
For all the fun facts, surprising revelations, and eye-opening insights into what makes Warren Buffett the greatest investor on earth, Warren Buffett Invests Like a Girl is not just another chronicle of Warren Buffett's life and business successes...
"The essential ingredients of Buffett's investing philosophy have been overlooked until now, argues author LouAnn Lofton in her new, must-read book....Go forth, buy the book, and love your inner Buffett."
Nor is it another lecture on the virtues, intricacies, and mechanics of valuation, securities analysis, and "margin of safety" investing. Though you'll find plenty of that in the book, too -- in the straightforward, plain English you've come to expect from The Motley Fool...
"Lofton lays out sound feminine and Motley Fool-worthy rules for investment that men would be wise to heed..."
-- Kirkus Reviews
And while I strongly believe that more women on our trading floors and in our board rooms could go a long way toward shoring up our delicate financial system (like the women you'll hear from in my book)... even that's not why I wrote this book...
So why did I spend three years writing a book that challenges the manhood of a man I consider a hero and a mentor?
One refreshingly "balanced" review in Publisher's Weekly points out, "This could have been a solid investment basics book in its own right; it suffers from its provocative packaging." And you know what? There may be something to that.
The racy title (though TRUE, by the way!) is not for everyone. I spent years researching and writing Warren Buffett Invests Like a Girl for one reason only:
To offer YOU an easy-to-follow, step-by-step guide to becoming a better investor -- and help build your own Buffett-like fortune!
So that you and your family can follow in the footsteps... and enjoy the rewards and benefits... of the millionaire families we discussed up top.
Yes, the real reason to buy the book is YOU!
If you want to be a better investor... if you are looking to make more money in the stock market, more consistently, minus the "fear and loathing"...
If you are ready to embrace your feminine side just a little... or are a diehard Warren Buffett groupie like I am, looking to learn a little something new that surprised the Oracle himself...
Or maybe you're an ordinary individual investor, also like me, just looking to make more money with less worry and have a little fun along the way.
If any of that sounds like you, I can't imagine a better way for you to pass a summer weekend.
So why put this off?
Save yourself the worry and click the link below to order your copy of The Motley Fool's brand new book, Warren Buffett Invests Like a Girl -- And Why You Should, Too.
Your copy will be guaranteed and you'll save a full 40% off the list price. But please don't wait.
You read the news...
Debt troubles in Europe... a "crock pot" recovery... beltway bickering... a "toppy" market... high-frequency trading... and skittish investors just looking for a reason to flee...
The list goes on.
It was the same story when we published Motley Fool Million Dollar Portfolio in December 2008. Things looked bleak, but investors who took our advice truly did turn panic into opportunity.
Would it really surprise you if we see a replay this summer? Not me. It may already be starting.
And if we do hit a rough patch, Warren Buffett won't panic. I won't either!
WE will follow the 8 simple principles spelled out for you in the pages of Warren Buffett Invests Like a Girl -- And Why You Should, Too.
I hope you'll join us.
As Warren Buffett himself famously said, "Now is the time to invest and get rich." I couldn't agree more. NOW is always the time!
So, let's get started. Click the link below right now.
PS: Earlier I mentioned that I have reason to believe we may sell out. When we released our last book, Motley Fool Million Dollar Portfolio, in December 2008, that's exactly what happened. Unfortunately, thousands of loyal Motley Fool readers were forced to wait up to three weeks to get their copies. So please don't risk being disappointed. Click here and see how much you'll save.
PPS: I was fortunate to have discovered Warren Buffett and start my love affair with investing when I was a girl. But it's never too late to get started. Even, better why not help get the young ladies in your life started? It can change their lives, too! Click here now to get your copies.