Why Green Mountain Has Crashed Hard This Year

Today, analysts Brendan Byrnes and Austin Smith discuss why Green Mountain Coffee Roasters shares have fallen so far over the past year. Even despite an impressive post-earnings pop, they still trade down 80% over the past 12 months. After the company reached a P/E of 90, overpriced shares suffered from a host of imperfect situations. Hedge fund manager David Einhorn famously shorted the stock, its shaky business model received more exposure, and inventory buildup accelerated.