Baby Breaker Birth Announcements

Welcome back to Baby Breakerdom! This time, our ongoing quest to uncover budding Rule Breakers finds challengers to Google (Nasdaq: GOOG  ) and Coca-Cola (NYSE: KO  ) .

First up this week is EveryZing, which almost didn't make it into this week's column. Here's why:

EveryZing is the most powerful digital media merchandising platform available today ... Through our speech to text, search and optimization technologies, and consumer-facing website, we create greater opportunities for consumer and advertiser access to online content.

So says EveryZing HQ. That's as nondescriptive and buzzword-compliant a company description as I've ever seen. And I used to be in the PR biz, remember.

Fortunately, I dug deeper, and what I found is a company that's employing an interesting business model in an effort to profit from search technology.

You read that right. What interests me here isn't the geekery; it's the sneakery. Unlike search imitators ChaCha, Guruji, and hakia, EveryZing is creating an AdSense clone for videophiles ... and video files.

Here's how CEO Tom Wilde described the idea to trade magazine Technology Review, "The problem we want to solve is the discoverability of multimedia within Web search."

Translation: EveryZing is a transcription service, and it uses technology that operates with 80% accuracy. That, in turn, allows classic search engines to index videos and MP3 files as they do Web pages.

Think of the advertising possibilities that might create. While you're wondering if you're a Marvel or a DC, Marvel Entertainment (NYSE: MVL  ) could serve you a link for a Spider-Man 3 preview. Time Warner (NYSE: TWX  ) could offer you a coupon for its Superman Returns DVD.

Private equity investors appear to see that as a huge opportunity. Earlier this week, three firms combined to give EveryZing $10 million in second-round funding. Add this one to your IPO watch list, Fool.

Next up is New Sun Nutrition, which markets a line of energy drinks called FRS that claim to be a healthy alternative to high-caffeine vein-busters such as Red Bull.

Specifically, New Sun says that its drinks are lower on caffeine and feature higher levels of naturally occurring antioxidants. Skeptical? I was, too, till I discovered that champion bicyclist Lance Armstrong joined New Sun's board of directors in April.

As far as the science goes, New Sun says FRS drinks top the charts in ORAC, which, while reminiscent of a criminal acronym from a 60s Bond flick, is actually short for Oxygen Radical Absorbance Capacity. High-ORAC fruits and veggies, such as blueberries, provide numerous health benefits, including slowing the process of aging.

Interestingly, this isn't a new pitch. M&M Mars first introduced its CocoaVia chocolate bars in 2004. Meanwhile, coffee purveyors such as Starbucks (Nasdaq: SBUX  ) and Peet's (Nasdaq: PEET  ) are still profiting from news that your venti-half-caf-no-whip-moccachino might be good for you. And Coke, under assault from beverage makers of all sizes, has gone healthy with Coke Zero and a flurry of new beverages aimed at helping you look and feel better. Can a team-up with Weight Watchers be far behind?

Silly as that might sound, private equity investors taste a huge opportunity in healthy beverages and New Sun has their attention. They poured $25 million first-round financing into the company late last week. That's no small sum, and it's enough for New Sun to make my list of firms to watch.

See you back here next time when we continue the quest to find the greatest growth.

For more Rule Breaking Foolishness:

How great is growth? Seven stocks in the market-beating Rule Breakers portfolio have at least doubled. Care to find out which they are? Click here to get 30 days of free access to the service. There's no obligation to subscribe.

Marvel, Starbucks, and Time Warner are Stock Advisor selections. Coca-Cola is an Inside Value pick.

Fool contributor Tim Beyers, who is ranked 4,839 out of more than 30,300 rated players in our Motley Fool CAPS investor-intelligence database, is a sucker for growth stocks and a contributor to the Rule Breakers team. Tim was long Marvel shares and Jan. 09 call options at the time of publication. Tim's portfolio holdings can be found at his Fool profile. His thoughts on growth stocks, Foolishness, and investing in general may be found in his blog. The Motley Fool's disclosure policy is a rebel on Wall Street.


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