You Churn, They Earn

Editor's note: A previous version of this article incorrectly included Charles Schwab (Nasdaq: SCHW) among companies converting fee-based accounts to brokerage accounts. We regret the error.

If you're one of about a million Americans paying yacht ... er ... account fees to your broker-dealer, the SEC has some news for you. The good news: effective Oct. 1, a broker-dealer can no longer charge fees for investment advice unless it agrees to act as a registered investment advisor (RIA) with fiduciary responsibility for its clients. What a concept!

The issue came to the fore in 2005, when Raymond James Financial (NYSE: RJF) was fined $750,000 for pushing fee-based accounts on clients with negligible transactions: The firm eventually shut down its fee-based brokerage business. Then, in March, a U.S. Appeals Court overturned an SEC ruling that broker-dealers could offer advice without being RIAs -- hence bearing no explicit fiduciary responsibility.

Fidu-who?
According to the SEC, a broker-dealer RIA is a fiduciary, meaning that it has a fundamental obligation to clients to act in their best interests, owing them undivided loyalty and utmost good faith, and no conflicts of interest. RIAs must try to avoid misleading clients and provide full and fair disclosure, and not use client assets for their own benefit, at least without the client's consent. 

Some brokers have responded to this much tougher standard of accountability by automatically converting fee-based accounts to transaction-based accounts where the ball's in your court -- they earn only when you churn. Merrill Lynch (NYSE: MER) is still (conditionally) charging $25 per quarter for minimum balances and $29.95 or more for online trades. 

So what's the catch?
The not-so-good news is that bulge bracket brokers like Merrill now get to charge you even more, if they can entice you into an "advisory" account where you pay for their valuable advice on what to do with your money. If you really, really trust them, you can sign up for a "discretionary advisory" account, where they get to make transactions on your behalf without consulting you first. There's also a "non-discretionary" version -- which Morgan Stanley (NYSE: MS) offers with a minimum $25,000 investment -- where you still get to decide whether to take their advice on trades.

Regardless, you're still open to offers of so-called principal transactions in assets your broker holds. In theory, this helps you get better prices and privileged access to hot opportunities. In practice, they can now dump on you the hot potatoes they're stuck with, a la Salomon's AT&T (NYSE: T) bonds in Michael Lewis' Liar's Poker.

Before you decide to turn over everything you have to your broker, you should know one thing. In 2003, a Who's Who? list of these very bulge bracket brokers had to cough up a total of $1.4 billion in penalties for fraudulent research reports and inappropriate spinning of hot IPOs. That's not peanuts -- even on Wall Street.

An SEC oops
And to close on a comic note, the SEC's advice on the subject includes a devastating typo:

"Before you invest or pay for any investment advice, make sure your brokers, investment advisers and investment adviser representatives have had run-ins with regulators or other investors." [Emphasis added.]

So ignore the SEC's advice here and look for professionals who have managed not to have any problems with regulators. You'll be glad you did.

For related Foolishness:

Want to make money in up, down, and rollercoaster markets? Find out how. Claim your private invitation to a breakthrough new service from Motley Fool Co-founder David Gardner and team. Simply enter your email below.

Comment (0)
Recommended (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 537340, ~/articles/articlehandler.aspx, 10/10/2008 10:10:05 PM,

Sign up for FREE Motley Fool site access!

Already registered? Login Here

It’s FREE! Enter your email address, and we’ll rush you to the article you're looking for right now.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

.

Related Tickers

Merrill Lynch & Co., Inc.

MER Up! $15.75 +2.43 (+18.24%) 4:03 PM
CAPS Rating:
1057 Outperforms
643 Underperforms
Rate This Stock

Major Indices

S&P 500899.22 -1.18%
DJIA8,451.19 -1.49%
NASD1,649.51+0.27%
Updated: 4:09:31 PM
Sponsored by:

The Motley Poll

What do you think will be the best performing sector over the next six months?

Sponsored by: