CORRECTING and REPLACING The Green Giant And Celebrity Mom Alison Sweeney Team Up for a Family Event in Augmented Reality at Grand Central Terminal

CORRECTING and REPLACING The Green Giant And Celebrity Mom Alison Sweeney Team Up for a Family Event in Augmented Reality at Grand Central Terminal

“One Giant Pledge” Makes Eating More Veggies Fun and Easy for Families

NEW YORK--(BUSINESS WIRE)-- First graph, second sentence of release dated Sept. 24, 2012, should read: The event, called “One Giant Pledge,” is taking place on Tuesday at Vanderbilt Hall in Grand Central Terminal, from 11 a.m. to 6 p.m. (sted Monday).

The corrected release reads:

THE GREEN GIANT AND CELEBRITY MOM ALISON SWEENEY TEAM UP FOR A FAMILY EVENT IN AUGMENTED REALITY AT GRAND CENTRAL TERMINAL

“One Giant Pledge” Makes Eating More Veggies Fun and Easy for Families

The Green Giant himself is sprouting up in New York City on Tuesday, October 2, with Alison Sweeney, actress, author and host of The Biggest Loser, to motivate families to eat one more veggie a day so they can grow up to be the best they can be. The event, called “One Giant Pledge,” is taking place on Tuesday at Vanderbilt Hall in Grand Central Terminal, from 11 a.m. to 6 p.m. At noon, Alison Sweeney will take a public oath on behalf of her family to simply eat one more vegetable each day. She’ll be on hand to chat with other moms and dads about how making this commitment can be fun and easy with the help of the Green Giant.

Families are invited to the One Giant Pledge spectacular, where they can meet a larger-than-life, augmented reality version of the Green Giant. Participants will literally interact one-on-one with the friendly, giant-sized character, who will reward them with a fist bump or high-five when they pledge to eat one more veggie a day.

By enlisting the help of Alison Sweeney, a mom of two who understands the importance of her kids eating their veggies, Green Giant is hoping to inspire both everyone to be their very best by making healthy food choices. She will be joined by child nutritionist Melissa Halas-Liang, who will equip parents with healthy eating tips, recipes and more. Veggie jugglers, stilt walkers and other entertainment will create a fun, festive atmosphere to revel in as they take One Giant Pledge.

“As parents, it’s our responsibility to ensure our kids are having healthy meals that include lots of veggies,” said Sweeney. “Green Giant is the ultimate partner to support parents in this mission—we are taking the One Giant Pledge and want everyone else to join us!”

The event is geared toward New York City families who will be among the first to take the pledge in person with the Green Giant.

Jonathan Morano, Principal of Sacred Heart School of Jesus in New York City, encourages families to take the pledge. “We recognize the importance of eating healthy to keep our students’ bodies and minds strong,” said Morano. “One Giant Pledge is a creative way to get kids excited about eating one more vegetable a day.”

Take One Giant Pledge Online
Those who can’t attend the event can take One Giant Pledge online by visiting the Green Giant Facebook page at www.facebook.com/GreenGiant. Families can pledge to eat more vegetables with an online Green Giant experience. Each participating family member will identify a goal—such as becoming an astronaut or teacher—that is motivating them to take the pledge and can upload a picture to generate a fun, customized pledge with the Green Giant. That “Proof of Pledge” can be used for sharing, printing and adding to the Facebook photo gallery. Other fun tips and tools and rewards will be available, such as a 30-day pledge calendar, wristbands and more.

About Green Giant
Green Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company’s first year. For the past 100 years, the Giant’s Valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology and Green Giant has plans to continue to become “greener” in the future. The brand is now part of General Mills, Inc.



Media Contacts:
Megan Marshall, 612-215-3436
mmarshall@olson.com
or
General Mills Brand PR, 763-764-8088
brandpr.media@genmills.com

KEYWORDS:   United States  North America  Minnesota  New York

INDUSTRY KEYWORDS:

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