Larry the Cable Guy Rolls into Lincoln as Part of the Wild American Flavor Tour to Check out Local Flavors and Flair

Larry the Cable Guy Rolls into Lincoln as Part of the Wild American Flavor Tour to Check out Local Flavors and Flair

New Prilosec OTC® Wildberry Gives Fans a Chance at a Once in a Lifetime Prize Pack

CINCINNATI--(BUSINESS WIRE)-- Frequent heartburn sufferer and Nebraska’s favorite comedian Larry the Cable Guy is hanging in Lincoln this weekend as part of a wild adventure to help introduce the first flavor-coated 24-hour frequent heartburn pill, new Prilosec OTC Wildberry. Larry will be making appearances across the country at some of the most jaw-dropping sporting events this season, including cheering on the home team at this weekend’s big college rivalry game in Lincoln on October 27, 2012 from 2:00 to 6:00 PM.

Attendees will be able to celebrate American flavors with Larry and learn more about how to block the acid that causes frequent heartburn as he introduces new Prilosec OTC Wildberry.* Larry will also encourage fans to enter the Wild American Flavor Sweepstakes for the chance to win a prize pack so unbelievable, it will have the winner touchdown dancing across the living room.

“I love football and extreme flavor! And I don’t let my frequent heartburn stop me from enjoying every spicy, cheesy, sizzling experience America serves up,” said Larry the Cable Guy. “That’s why I love new Prilosec OTC Wildberry – it treats my frequent heartburn for 24 hours with one pill each morning* just like the original and has a fancy coating with a burst of wildberry flavor. Now I can enjoy all the awesome flavors I love!”

Fans across the country will be able to keep up with Larry’s antics by visiting www.WildberryFlavor.com to view exclusive videos created by Yardbarker, the largest content and advertising network of independent sports properties on the web. Don’t be surprised if the camera catches Larry grooving with Lincoln’s local musicians or sharing a deep fried dish of hometown goodness with the country’s most extreme tailgaters.

Fans have the opportunity to embark on an out-of-this-world flavor adventure of their own by entering the Wild American Flavor Sweepstakes.

From now until January 7, 2013, enter at www.WildberryFlavor.com for a chance to win trips to three of America’s most flavorful cities, with three of the country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One prize pack winner will be chosen at random to receive the prize pack, including tickets to the big football game in New Orleans (February 3, 2013), the first big auto race of the year in Daytona Beach (February 24, 2013) and the basketball championship game in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $5,000 check to be used in any of these flavorful cities.

*It’s possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Not for immediate relief.

Official Sweepstakes Rules

To view the official rules, visit WildberryFlavor.com.

About NEW PRILOSEC OTC WILDBERRY

NEW PRILOSEC OTC WILDBERRY® is the new flavor-coated version of PRILOSEC OTC, the #1 Doctor recommended and #1 Pharmacist recommended OTC acid reducer for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market, and now with one flavorful pill each morning, you can get 24 hours of zero heartburn.* For more information about PRILOSEC OTC WILDBERRY, visit www.prilosecotc.com. PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance between P&G and AstraZeneca.

† Source Healthcare Analytics: OTC Acid Reducer Category, through June 2012.

‡ Based on Pharmacy Times 2012 Survey.

* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 14, 2012.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Yardbarker

Yardbarker is the largest content and advertising network of independent sports properties on the web, reaching 22 million unique users monthly. The network is composed of 1,000+ highly regarded writers from national sites like Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.



MSLGROUP
Katie Burton, 646-500-7837
Katie.Burton@mslgroup.com

KEYWORDS:   United States  North America  Nebraska  Ohio

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