Fitness Expert Denise Austin Launches FOREVER FIT at Rite Aid

Fitness Expert Denise Austin Launches FOREVER FIT at Rite Aid

CAMP HILL, Pa.--(BUSINESS WIRE)-- Fitness expert Denise Austin’s new line of home fitness products, FOREVER FIT™ is now available exclusively at Rite Aid stores nationwide. The 33-product line represents an entirely new approach to fitness that focuses on maintaining and improving one’s health and wellness to accomplish life’s daily activities.

Known as America's favorite fitness expert, Austin designed FOREVER FIT to address the everyday health and fitness needs of people who are seeking a way to work out at home. FOREVER FIT embodies the “active aging” approach to fitness and are designed to help reduce the risk of osteoporosis, muscle strain and joint stiffness while increasing balance, flexibility and cardiovascular health.

“FOREVER FIT is not about exhausting yourself in the pursuit of bulging biceps," said Denise Austin. "It’s a simple, easy and safe way to help reduce our little life pains, while promoting weight loss, improving cardiovascular fitness and enhancing your overall health and wellbeing.”

All products in the line are categorized into one of four categories, based on the associated health benefit: Balance and Flexibility, Heart Health, Fitness and Support and Toning and Strength. The line includes unique items like the balance board and deluxe walking kit and classics with a new twist such as wrist weights with thumb loops, dumbbells and pilates stretch bands. Each product comes with recommended workouts created by Austin. Items range in price from $3.99 to $29.99. To learn more about the FOREVER FIT products and to watch instructional how-to videos, visit www.riteaid.com/foreverfit.

Added Austin, “Rite Aid is committed to offering its customers the products and services needed to live healthier, happier lives. They understand the positive effect exercise has on a person’s overall health, and that’s why I’m so excited my line of at home fitness equipment is available in their stores, as another resource to help Rite Aid customers stay forever fit.”

Denise Austin is a pioneer in the exercise and sports industry. Denise's trademark zest for life, positive outlook, and can-do attitude have endeared her to millions of fans across the country – and around the world – and earned her the reputation as "America's favorite fitness expert." The five-foot-four-inch fitness dynamo has sold more than 20 million exercise videos and DVDs, authored more than 10 books on fitness, and starred in the longest running fitness show in the history of television. For more information on Denise Austin, visit www.deniseaustin.com.

Rite Aid Corporation (NYSE: RAD  ) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.



Rite Aid Corporation
Ashley Flower, 717-975-5718
aflower@riteaid.com

KEYWORDS:   United States  North America  Pennsylvania

INDUSTRY KEYWORDS:

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2140399, ~/Articles/ArticleHandler.aspx, 9/1/2014 10:49:50 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!