Office Depot Announces “Organize Me 2013” to Help Spread Organization Inspiration in 2013
New Campaign Features Expert Tips And Advice From See Jane Work Founder Holly Bohn-Weiss And Tech Guru Steve Greenberg
BOCA RATON, Fla.--(BUSINESS WIRE)-- Office Depot (NYSE: ODP ) , today announced the launch of Organize Me 2013, a new in-store and online campaign designed to provide even the most organized customers with new clutter-busting tips to organize any home or business.
Organize Me 2013 boasts a truly interactive experience that will not only help customers find the products they need, but also find inspiration from new organizing techniques that can be simply incorporated into their everyday lives. These tips can be found online and in-store via QR codes on products marked “Organize Me 2013 Expert Pick.”
To kick-off the campaign, home/office organization expert Holly Bohn-Weiss, along with tech guru and author of “Gadget Nation,” Steve Greenberg, will share their unique tips, product suggestions and informative videos, as well as host a contest to search for the next great organizer.
To enter the contest, customers can submit a video of their best organizing tips at www.facebook.com/officedepot, and during the week of January 20, Office Depot will pick 10 finalists that have shared the most inspiring videos. Office Depot’s Facebook fans will then vote to determine two lucky winners, who will each receive a $2,013 Office Depot gift card.
Additionally, customers who visit Office Depot’s Facebook page can take a brief quiz to determine their organization type, as well as receive a coupon good for a free calendar, redeemable at Office Depot stores nationwide.
“Organize Me 2013 is all about helping even our most organized customers get a little more productive in the new year,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. "We are providing video tips by partnering with professional organization experts, but we are really excited to see the great advice that our customers share with each other through the contest."
Limited by the selection of desk accessories that resonated with her style and personality, entrepreneur Holly Bohn-Weiss created the See Jane Work brand to cater to the female organizers and multi-taskers. For almost a decade, Holly has been providing customers with creative solutions to manage and show off personal space in a way that radiates their personality.
“The See Jane Work collection provides the tools needed for stylish and functional organization, while this fantastic contest from Office Depot arms customers with unlimited ideas on how to get it done,” said Holly Bohn-Weiss, Founder and Creative Director for See Jane Work. “While organizing can be a daunting task, Organize Me 2013 really puts the process into perspective by learning from people who are utilizing these tips in real life situations.”
Additionally, in today’s digitally driven landscape, understanding how to organize the technology space is crucial. In fact, according to a recent Office Depot survey, a surprising 81 percent of customers are now storing information digitally. With his expertise in the world of technology and gadgets, Steve Greenberg has all the secrets to helping customers maximize productivity with better digital organization – from storing digital files in the cloud to tips on tech mobility solutions.
“While technology is an integral part of our everyday lives, we often forget to clean and organize our digital spaces and gadgets which are sometimes used more than traditional methods of organization,” added tech guru and author, Steve Greenberg. “Organizing these spaces is essential to keep us productive in our home, office, and especially on-the-go.”
To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or www.officedepot.com. To become a fan of Office Depot on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/officedepot. To follow Office Depot on Twitter, please visit http://twitter.com/officedepot.
About the Office Depot Survey
A preliminary study was conducted to understand whether storage and organization are seen differently and understand how customers describe them and how customers define the storage and organization category in terms of product scope. Immediately following, a comprehensive quantitative study was launched online among nationally representative market sample of recent storage and organization purchasers (past 90 days) for home or office. A total of 1,200 completed surveys were collected.
About Office Depot
Office Depot provides office supplies and services through 1,675 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 60 countries around the world.
Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
Owen Torres, 561-438-7059
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