ASCC Advances Talks with Leading Distiller to Produce New Vodka

ASCC Advances Talks with Leading Distiller to Produce New Vodka

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- The Aristocrat Group Corp. (OTCBB: ASCC) took a crucial step toward initiating production of its new vodka when the Company’s executive leadership met with one of the nation’s top custom distilleries to discuss a potential deal.

ASCC has already developed a sophisticated marketing plan for the white liquor, which includes a three-picture product placement deal with feature film studio Outpost Media, Inc. All that remains is to begin production.

“With our new vodka set to make its big-screen debut in a matter of months, we’re moving very quickly to have the product on store shelves by the time the film is released,” said ASCC CEO Robert Federowicz, who succeeded outgoing executive Cindy Morrissey at the beginning of the year. “We’ve been very impressed by this distiller’s attention to quality and keen understanding of the domestic spirits market, and we’re hopeful we can have a deal struck soon.”

Vodka is America’s top-selling liquor, with sales accounting for nearly a third of the country’s total distilled spirits market. Demand is so strong, in fact, that despite the recession, sales actually grew by 13.9 million cases between 2004 and 2009 to reach 58.4 million, according to a report last year by just-drinks and IWSR.

It isn’t just the top brands making headlines in recent years, either. A small English distiller that produces only 1,000 bottles a week took home honors for the world’s best vodka at the 2010 San Francisco World Spirits Competition in 2010.

“The market for vodka is growing at every level, but particularly for super-premium vodkas,” Brown said. “With our business plan, we won’t have to compete with Smirnoff to be successful.”

With these favorable conditions in mind, ASCC sees vodka as the key element to growing its brand management business. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's FAS, Inc. (CHS).

For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.



The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com

KEYWORDS:   United States  North America  Florida

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