Liberty Global Helps Young People to Manage Their Digital Identity
Partner of new ‘Get Online Week’ Alliance
AMSTERDAM--(BUSINESS WIRE)-- Liberty Global, Inc. (“Liberty Global”) (NASDAQ: LBTYA, LBTYB and LBTYK), the leading international cable company, has joined forces with Microsoft and Accenture to support Get Online Week (GOW2013) and empower young people to develop a secure and responsible digital identity.
This year’s Get Online Week, an annual campaign organized by Telecentre-Europe, not only focuses on bringing first-time users online, but has a strong focus on educating young people to manage their digital identity and online reputation. This is becoming increasingly important for young people to realize when applying for universities or jobs.
Mara Jakobsone, Chair of Telecentre-Europe explains, “Since its take off in 2010, our annual Get Online Week campaign has reached more than 500,000 Europeans in more than 20,000 ICT learning centres across Europe. Initially, the campaign was focused on bringing new people online, but now the focus has moved to upskilling and reskilling people through a large series of exciting events, training sessions and competitions, all over Europe.”
The Web We Want
Liberty Global recently launched an educational handbook, ‘The Web We Want’, targeting young people in the ages of 13-16. ‘The Web We Want’ is an important part of Liberty Global’s ‘Promoting a Digital Society’ program and aims to equip young people with the tools they need to make informed online decisions. It covers topics such as freedom of expression, thinking before you post, online and offline values, staying in control of what you share online, first impressions, how people present themselves to the world, who you share content with, identity deception and privacy protection.
Manuel Kohnstamm, Senior Vice President and Chief Policy Officer of Liberty Global said, “Managing your online reputation is becoming increasingly important for younger generations, in particular when preparing for university and business careers. Our new educational resource, ‘The Web We Want’, will help encourage young people to think about their digital identity and how it can determine their online reputation in the future.”
Get Online Week & Liberty Global
Many of Liberty Global’s European operations are further supporting the Get Online Week campaign through a range of activities which includes providing educational eSafety materials to local Telecentres, running Get Online Week awareness campaigns on local TV channels, and further promoting the use of ‘Internet Buttons’, a web tool which helps internet beginners to get online.
As a leading international cable operator, connecting as many people as possible to the digital world is a business opportunity as well as a responsibility. Bridging the ‘digital divide’, one of the core elements of Liberty Global’s Corporate Responsibility strategy, is about giving people the skills and confidence they need to get the most out of digital technologies.
About Liberty Global
Liberty Global is the leading international cable company, with operations in 13 countries. We connect people to the digital world and enable them to discover and experience its endless possibilities. Our market-leading television, broadband internet and telephony services are provided through next-generation networks and innovative technology platforms that connect 20 million customers who subscribe to 35 million services as of December 31, 2012.
Liberty Global’s consumer brands include UPC, Unitymedia KabelBW, Telenet and VTR. Our operations also include Chellomedia, our content division, UPC Business, a commercial services division and Liberty Global Ventures, our investment fund.
About Get Online Week
Get Online Week is an annual campaign organized by Telecentre-Europe, an umbrella organisation that represents 37 local network organisations from 27 European countries. It is actively supported by the Get Online Week Alliance which includes Liberty Global, Microsoft and Accenture. This year, Get Online Week 2013 (GOW2013) will take place from March 18-24 in about 10,000 European ICT learning centres (also known as telecentres) at public libraries, schools & municipal organisations, located in both urban and rural areas. National ICT learning networks from almost 30 countries have joined efforts with ICT companies & public authorities to empower people to use technology to find a job or get more out of life. Together, they aim to reach thousands of Europeans. www.getonlineweek.eu
Liberty Global, Inc.
Hanne Wolf, +1-303-220-6678
Bert Holtkamp, +31 20 778 9800
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