Green Mountain Coffee Roasters, Inc. (GMCR) Increases Fair Trade Coffee Purchases by Five Million Pounds Annually
Coffee leader converts top-selling Nantucket Blend® to Fair Trade Certified™ coffee
WATERBURY, Vt.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc. (GMCR) (Nasdaq: GMCR ) today announced that another one of its best-selling coffees, Green Mountain Coffee® Nantucket Blend®, is now 100-percent Fair Trade Certified™. This conversion will represent approximately five million pounds of Fair Trade Certified™ coffee for fiscal year 2013 and will deliver an estimated $1 million in fair trade social premiums to coffee farmers annually.
Purchasing Green Mountain Coffee®Fair Trade Certified™ varieties helps farmers receive a fair price for their beans, resulting in quality coffee and a higher quality of life in coffee-farming communities. Beans for Nantucket Blend® are sourced from carefully-selected Fair Trade Certified™ coffee farms in Central America, South America, Africa, and Indonesia. The Nantucket Blend® conversion is the latest step in the Green Mountain Coffee® brand’s continued support of fair trade.
In 2000, GMCR became one of the first roasters in the United States to offer Fair Trade Certified™ coffees, and in 2012, the company was named the world's largest purchaser of Fair Trade Certified™ coffee by Fair Trade USA for the second year in a row.
“Converting our Nantucket Blend now allows us to bring more Green Mountain Coffee fair trade varieties to a larger consumer base than ever before,” said Lindsey Bolger, Senior Director of Coffee for the Specialty Coffee business unit of GMCR. “We’re proud to be able to maintain the taste and quality of one of our most popular coffees while significantly changing the impact its existence will have around the world.”
The conversion of all Nantucket Blend® coffee sold in bags, K-Cup® and Vue® packs to Fair Trade Certified™ was completed in January 2013. The brand’s Brew Over Ice Nantucket Blend® Iced Coffee will be converted by May 2013, making it the first Fair Trade Certified™ Brew Over Ice beverage offered for the Keurig® K-Cup® and Vue® brewing systems.
Green Mountain Coffee® Nantucket Blend® is a complex blend that weaves three exotic and delicious coffee-attributes together – winey, berry tones from East Africa, deep, full-bodied flavor from Indonesia, and zesty and bright flavors from the Americas. Nantucket Blend® is currently available in 12-count, 18-count, 24-count and 80-count K-Cup® pack boxes, in 12 oz. ground coffee bags, and 16-count Vue® pack boxes. With the fair trade conversion, prices will remain the same for consumers, as will the available varieties and formats.
Today, the Green Mountain Coffee® brand is available in supermarkets, retail stores, convenience stores, restaurants, offices, and foodservice locations around the country and at www.GreenMountainCoffee.com.
For more information on the benefits of fair trade coffee, Nantucket Blend® or other Green Mountain Coffee® varieties, visit www.GreenMountainCoffee.com. To join the conversation, visit Facebook.com/GreenMountainCoffee or follow @GreenMtnCoffee on Twitter.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (Nasdaq: GMCR ) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities, investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.
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