World of Leggings Calls Its “Made in the USA” Manufacturing Strategy Advantageous Compared to Asian Manufacturing Citing Recent Issues and Product Recalls by Lululemon and Others
LOS ANGELES--(BUSINESS WIRE)-- BRAVADA International Ltd. (www.WorldofLeggings.com) (Pink Sheets:BRAV) - World of Leggings announced today that it calls its “Made in the USA” strategy advantageous over companies that use Asian based manufacturing of women’s fashion citing recent quality control issues and product recalls by Lululemon and others. World of Leggings® maintains a strict policy of “Made in the USA” women’s fashion with over 95% of its women’s leg fashion and leggings, manufactured in Los Angeles, California. World of Leggings cites multiple advantages to its “Made in the USA” manufacturing policy which include same day and real time quality control, “Just in Time” inventory management, superior overall quality, reduced capital and shipping costs as well as economic benefit to the United States through job creation and capital flows.
Recently, Lululemon Athletica announced a large recall of its Asian made black Luon women's bottoms from their stores, showrooms and e-commerce site that affected approximately 17% of all its women's bottoms. Additionally, products manufactured in China accounted for 67% of consumer product recalls in 2007, as cited by the February 2008 NERA.com Study.
“I always employ a contrarian way of thinking when it comes to implementing macro elements of our Company’s overall business strategy,” replied Danny Alex, CEO of BRAVADA International - World of Leggings. “When the phenomenon of overseas manufacturing began to manifest itself in large scale some 10 years ago, I was of the opinion that the right thing would have to be to manufacture products in the United States and moreover, when you look at the massive benefits of manufacturing domestically, you come to a quick and easy decision that Made in the USA is a stronger overall policy in maintaining inventory as well as quality control.”
All of BRAVADA International’s major business entities, World of Leggings retail stores, WorldofLeggings.com and OnlyLeggings.com employ a “Made in the USA” manufacturing policy.
About BRAVADA International Ltd.
BRAVADA International owns and operates World of Leggings, WorldofLeggings.com, and OnlyLeggings.com. World of Leggings® is a real world leggings superstore that specializes in all styles of Made in the USA leggings, tights and bodysuits. OnlyLeggings.com is the largest online leggings superstore for leggings such as faux leather leggings, galaxy leggings, tribal leggings, bodysuits, cotton basic leggings and more.
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd. that constitute forward-looking statements for purposes of the safe harbor Provisions within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by phrases such as BRAVADA "believes," "intends," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
World of Leggings is a Registered Trademark of BRAVADA International Ltd.
Lululemon Athletica is a Registered Trademark of Lululemon Athletica Canada Inc.
BRAVADA International Ltd.
Danny Alex, CEO
KEYWORDS: United States North America California