Arrow Electronics to Launch First Ad Campaign During NCAA Final Four
ENGLEWOOD, Colo.--(BUSINESS WIRE)-- Arrow Electronics Inc. (NYSE: ARW ) today announced that it will launch a corporate advertising campaign during the NCAA Division I men’s basketball Final Four games on April 6 and April 8. The national television advertisements will appear on the CBS network, a first for Arrow and its peer group in the electronics supply chain and distribution industry.
The campaign is designed to increase awareness for this Fortune 150 company that has an instrumental role in bringing innovation to life in a variety of industries on a global basis. The television spots, created by Ogilvy & Mather Chicago, introduce the “Innovators Club,” building on Arrow’s Five Years Out brand platform and bring to life the company’s role of guiding today’s innovators to a better tomorrow.
“This is the right time to define our identity to the broader marketplace and convey the extent of our reach across the technology landscape, and the true breadth of our offering, to customers, suppliers and employees,” said Rich Kylberg, vice president, corporate communications and global marketing, Arrow. “Our advertisements will highlight and celebrate the role innovators past and present have played, and will continue to play, in creating the very best of what is ‘next’ for the world. They also provide a powerful platform for us to begin to share the Arrow story for the first time on a national scale and raise the profile for the industry as a whole.”
Arrow’s advertisements are scheduled to run during both national semifinal games on Saturday, April 6, as well as the championship game on Monday, April 8. For interested media, screen shots of the commercials and more information on the campaign are available by contacting Arrow at 303-824-4188 or firstname.lastname@example.org.
ABOUT ARROW ELECTRONICS
Arrow Electronics (www.Arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 470 locations in 55 countries.
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