Donald J. Loftus Appointed President of Parlux Ltd. and EVP of Perfumania Inc.

Donald J. Loftus Appointed President of Parlux Ltd. and EVP of Perfumania Inc.

NEW YORK--(BUSINESS WIRE)-- Stephen Nussdorf, Executive Chairman of the Board of Directors for Perfumania Holdings Inc., announces the appointment of Donald J. Loftus as President of Parlux Ltd. and Executive Vice President of Perfumania Inc., effective immediately.

Donald J. Loftus (Photo: Business Wire)

Donald J. Loftus (Photo: Business Wire)

Loftus brings a wealth of experience to the company and is one of the most respected executives in the beauty industry. Most recently, Loftus was the North American President and CEO of P&G Prestige, a position he held for over ten years. Prior to P&G Prestige, he held positions at Cosmopolitan Cosmetics, Escada Beaute, YSL Beautéand also served as Divisional VP at May Department stores. Loftus is a former Chairman of the Board for The Fragrance Foundation and the current Chairman of Fashion Group International.

In his newly created position, Loftus will leverage his extensive retail, marketing, and management background to spearhead future strategies for Perfumania’s retail division of over 350 doors. He will also oversee Parlux’s collection of fine fragrances.

“As we continue to grow our retail division and portfolio of prestige scents, Don’s experience, creativity, and leadership will play an integral role in further developing synergistic partnerships and strategic branding initiatives,” said Stephen Nussdorf. “He is an industry veteran with world class experience and we are thrilled to have him continue to lead Parlux and Perfumania into a new era.”

About Parlux Ltd.

Parlux Ltd., a leading global beauty company designs, manufactures, markets, and distributes prestige fragrances and related products, and has been in business since 1987. It is ranked among the Top 100 Cosmetic and Fragrances companies in the world and holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, Ivanka Trump, Paris Hilton, among others.

Parlux Ltd. is a wholly owned subsidiary of Parlux Fragrances, LLC, which in turn is a wholly owned subsidiary of Perfumania Holdings Inc., a national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. Perfumania is traded on the NASDAQ exchange (PERF).

About Perfumania Holdings, Inc.

Perfumania Holdings, Inc. is a national, vertically integrated wholesale distributor and specialty retailer of perfumes and fragrances. Perfumania Holdings, Inc. is a publicly traded corporation whose common stock is traded on the NASDAQ Capital Market under the symbol "PERF." Perfumania manufactures perfumes under its subsidiary, Five Star Fragrances. Perfumania Holdings, Inc. operates five primary operating subsidiaries: Perfumania, Perfumania.com, Quality Fragrance Group, Scents of Worth, and Five Star Fragrances.



The Musmanno Group
Julie Leong, 212-308-2100
Julie@musmannogroup.com

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