Welch’s Frozen Fruit Brand Selects Axxess Brands for Digital Brand Strategy and Positioning
Next generation business intelligence will be utilized to communicate premier position within the frozen fruit juice market and increase market penetration
SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Axxess Brands, LLC, an Axxess Unlimited, Inc. (OTC: AXXU) company, today announced that Welch’s Frozen Fruit Brand has selected Axxess Brands to develop digital brand strategy and positioning for traditional and social media.
“With our new technologies available, and our intelligence-based marketing and digital solutions to grow brands, Axxess Brands will help to extend the Welch’s Frozen Fruit Brand to a wealth of consumers each day throughout North America,” said Axxess Unlimited Chairman and CEO Michael Roth.
“Axxess Brands perfectly complements Welch’s tradition of innovation. The Company’s intelligence-based marketing and digital solutions will enhance even further the competitive position of this safe, healthy and natural brand. It also represents an important step in Welch’s Frozen Bruit Brand’s growth strategy,” said TDG and Associates’ Welch’s Frozen Fruit Brand team leader Jerry Dellaportas.
Americans consumed 4.96 pounds of frozen fruits per capita in 2012, down from 6.29 pounds in 2006, as reported by The Nielsen Company. Sales of frozen fruits, fruit juices, and vegetables totaled $9.58 billion in 2012, representing an increase of over $8.66 billion since 2002, according to Mintel’s Market Reports. Welch’s Frozen Fruit is available in more than 15,000 stores including discount club stores throughout the United States, Canada and U.S. military worldwide. A complete list of products, unique company history, recipes, and state-by-state distribution can be found online at www.welch’s.com.
About Axxess Brands
Axxess Brands, LLC (AxxuB), an Axxess Unlimited, Inc. company, is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company-owned and licensed brand names. AxxuB harvests, analyzes, prioritizes and leverages business data to arrive at actionable insights to determine intelligence-based marketing and digital solutions to grow brands.
About Axxess Unlimited, Inc.
Headquartered in Scottsdale, Arizona, with an office in Los Angeles, Axxess Unlimited, Inc. is the holding company for the Axxess family of companies, which includes both vertically-integrated operating businesses and horizontally-integrated companies with each supported by a common software technology – the Axxess RISE Platform.
As a next generation business intelligence company, Axxess Unlimited Inc. has continued to grow to provide actionable, next-generation business intelligence for a wide range of businesses and organizations. Leveraging technology to build brands, the Company provides information-driven business solutions through interactive marketing, interactive technologies, application and product development, customer relationship management, business intelligence, portals and collaboration, and infrastructure solutions. For more information, please visit www.axxessunlimited.com.
This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are not guarantees of the Company’s future performance and are subject to risks, uncertainties and other important factors that could cause actual performance to be materially different from what is projected and planned. Investors are cautioned that such forward-looking statements involve risks and uncertainties, which include among others, the risk that information and data provided by third-parties is inaccurate, as the Company undertakes no obligation to independently verify such information or assure the timeliness of such information, the inherent uncertainties associated with smaller reporting companies, including without limitation, other risks detailed from time to time in the Company's periodic public disclosures filed with OTC Market Groups, Inc. and available online at www.otcmarkets.com .
For Axxess Unlimited
Pam Lagano, 727-480-3082
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