Cinedigm Signs over 100 Drive-In Movie Theatres to Digital Cinema Program
After successful deployment of over 11,700 screens for the exhibition community, Cinedigm, NATO and United Drive-In Theatre Owners Association bring digital technology to Drive-Ins
LOS ANGELES--(BUSINESS WIRE)-- Cinedigm (Nasdaq: CIDM ) , the leader in the digital entertainment revolution, and the National Association of Theatre Owners (NATO) today announced they have signed over 100 drive-in movie theatres to their digital theatre conversion program customized for the Cinema Buying Group (CBG) members of the drive-in movie theatre community. CBG is a buying program of NATO for independent theatre operators in the United States and Canada. Cinedigm and NATO unveiled the new exhibitor deployment agreement at the United Drive-In Theatre Owners Association (UDITOA) convention in February and expect all installations to take place by early Summer.
The transition from 35mm film projection, which has been used for 110 years, to digital projection systems is a worldwide motion picture industry effort and the costs to deploy this new technology are covered primarily through the payment of virtual print fees (VPF) from studios to implementation companies. Cinedigm's industry-leading deployment program for digital cinema facilitates the funding, installation and operations support, and ongoing VPF administration for the company's digital cinema rollout throughout the United States and Canada. Cinedigm, which has signed long-term VPF agreements with all the major studios and interim agreements with dozens of independent distributors, is the digital cinema integrator partner for the CBG.
The drive-in movie theatre efforts follow Cinedigm’s successful deployment of over 11,700 screens in the US and Canada, with over 269 exhibitors.
"It gives us great pleasure to see the enthusiasm with which the drive-in theater community has grasped this opportunity,” said John Fithian, President and CEO of NATO. “Cinedigm and NATO’s collaborative efforts – similar to our CBG program for traditional movie theatres -- have once again played a significant role in bringing these theatres into the digital age.”
In addition to a new exhibitor deployment agreement, Cinedigm/NATO/UDITOA have taken a number of steps to address the outdoor deployment issue, including securing exceptions to the Digital Cinema Initiatives (DCI) specifications applicable to the drive-in theatre environment.
“We are thrilled our members have so quickly embraced Cinedigm and NATO’s program,” said John Vincent, Jr., UDITOA's President. "Their success means that the unique movie-going experience outdoor exhibitors offer will continue for generations to come."
“The response from the drive-in community has been exceedingly positive,” said Alison Choppelas, Vice President/Business Affairs for Cinedigm’s Digital Cinema Division. “We look forward to signing even more drive-in theatres to our digital cinema deployment during CinemaCon next week and are so proud to be preserving such an important piece of Americana.”
Cinedigm will be meeting with additional drive-in movie theatres during CinemaCon next week in Las Vegas.
Over the past decade, Cinedigm has led the digital distribution revolution that continues to transform the media landscape. In addition to its pioneering role in transitioning movie theatres from traditional film prints to digital distribution, Cinedigm continues to advance worldwide cinema modernization with its suite of software products allowing exhibitors and distributors to manage their newly digital businesses with efficiency, insight and certainty. And, as the leading distributor of independent content in the world, Cinedigm collaborates with producers and the exhibition community with unequalled transparency to market, source, curate and distribute quality content across all digital platforms to targeted and profitable audiences. The company’s library of over 5,000 titles includes award-winning documentaries from Docurama Films®, next-gen indies from Flatiron Film Company® and acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Film. Cinedigm is proud to distribute many Oscar®-nominated films including “The Invisible War,” “Hell and Back Again,” “GasLand,” “Waste Land” and “Paradise Lost 3: Purgatory.”
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