OBJE and Novalon Games Add In-App Purchases to Phantasmic’s New Android Version
SARASOTA, Fla.--(BUSINESS WIRE)-- As OBJ Enterprises (OTCBB: OBJE) and its partners prepare Phantasmic for submission to the Google (Nasdaq: GOOG ) Play app market, the app is being upgraded to include exciting new in-app purchases designed to enhance game play and bring in additional revenues.
The upgrade is a calculated business decision from OBJE. In-app purchases represent the biggest share of mobile app revenues, which is why the game’s new Android version will include premium downloadable characters and content available for purchase.
“Phantasmic is a challenging and fun game,” said OBJE CEO Paul Watson. “By purchasing the downloadable content, players will be able to create a new gameplay experience, making obstacles easier to overcome and setting new goals for themselves. The game will still be fully playable without making any in-app purchases, but we’re making a wealth of new content available to gamers who are looking for more out of Phantasmic.”
The in-app purchases will be the finishing touch put on the game’s Android version before its submission to Google Play. OBJE and its partners have already submitted Phantasmic to the Apple App Store and expect the game to be approved for the iOS marketplace in the coming weeks. The game’s Android version, if approved, will give OBJE access to a market of more than 100 million smartphone users in the U.S. alone.
OBJE is also working on a new game-publishing and advertising platform designed to inject a scalable business model into the $9 billion mobile gaming market.
Obscene Interactive, the gaming division of OBJ Enterprises, Inc., is working to develop innovative gaming products for the Apple App Store and Google Play platforms alongside companies such as Glu Mobile Inc. (Nasdaq: GLUU ) and The9 Limited (Nasdaq: NCTY ) .
Follow OBJ Enterprise and Novalon Games developments at www.novalongames.com.
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
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