The Oracle of Omaha Wants S’more

The Oracle of Omaha Wants S’more

Warren Buffett, the Dairy Queen ® system’s No. 1 Fan, enjoys the first ever S’mores Blizzard ® Treat


WHO:   Warren Buffett, CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B) and John Gainor, CEO of International Dairy Queen, Inc.

Kick off the debut of the Dairy Queen(R) system’s new campaign, Fan Food. Not fast food.(TM) by serving

the first ever S’mores Blizzard(R) Treat and enjoying the DQ(R) system’s new $5 Buck Lunch at Buffett’s favorite local DQ restaurant in Omaha, Neb.


WHERE: 5302 South 72nd Street
Ralston, NE 68127
WHEN: Monday, May 20, 2013

5:30 to 6:30 p.m.



Monday, May 20 10:30 – 10:45 p.m. ET

- OR -

Tuesday, May 21 from 3:30 – 3:45 a.m. ET

High Definition C-Band Digital Feed

Uplink Freq: 6116 H
Bandwidth: 18 lower
Downlink Frequency: 3891 Vertical
Symbol Rate: 13.235
Data Rate: 18.295441
FEC: 3/4
Format: 4:2:0

Trouble number during feeds: 201-807-0572


  • Warren Buffett serving the first ever Dairy Queen S’mores Blizzard Treat to kick off summer
  • John Gainor presenting Buffett with “DQ #1 FAN” jersey

About Fan Food. Not fast food. Campaign:

Created by Barkley, the Dairy Queen system’sagency of record, the Fan Food. Not fast food. campaign will launch on Memorial Day, the unofficial kick-off of summer. The campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media and team member training.

About S’mores Blizzard Treat:

The Dairy Queen system will officially introduce the S’mores Blizzard Treat on June 1. A delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signatureDQ soft serve, the S’mores Blizzard Treat tested off the charts and will be available all Dairy Queenand DQ Grill & Chill® locations nationwide throughout August. The S’mores Blizzard Treat is a part of the national promotion for the S’mores Family, which includes the Royal™ Shake and Frozen Hot Chocolate treats.

About $5 Buck Lunch:

The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice for their $5 Buck Lunch of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard Treat, including the S’mores Blizzard Treat. Offers may vary In Texas.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit

For American Dairy Queen Corporation
Maria Pierson, 954-234-8942
Lauren Simo, 954-776-1999, ext. 238

KEYWORDS:   United States  North America  Nebraska


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