Bally Technologies Wins Systems Contract with Batavia Downs Casino
Company to deploy award-winning systems solutions across 779 video lottery terminals at New York casino
LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYSE: BYI ) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced a new systems contract with Batavia Downs Casino in New York, owned by Western Regional Off-Track Betting.
Bally Technologies will replace a competitor’s system with the trailblazing CMP (Casino Market Place) casino-management, patron-loyalty, and player-tracking system.
“Our goal is to provide our players with a top-notch experience when they visit our casino,” said Batavia Downs Casino and Western Regional Off-Tracking Betting President Michael Kane. “CMP’s player-centric design and world-class marketing tools will help put us in the position to best reward loyal players and continue to grow our business.”
Bally’s systems solutions will support 779 gaming devices at Batavia Downs. Eight of the nine racetrack casinos in New York use Bally Technologies’ systems technology for player-centric marketing.
“We’re humbled to be selected by Batavia Downs and look forward to partnering with the property as it grows,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “Our growth in the New York market clearly shows our commitment to the area. Batavia Downs will be a great partner and we are thrilled they have chosen Bally Technologies’ CMP to help continue their success.”
The Bally systems solutions selected by Batavia Downs Casino will handle player-loyalty programs and various other marketing, promotions, and bonusing functions.
Bally will provide the property with a version of Bally’s Power Coupon™ designed specifically for the New York lottery market.
Batavia Downs Casino will also install Bally's state-of-the-art Promotional Kiosk™ application across all kiosks on the gaming floor. The casino will also leverage Bally's couponing functionality, tightly integrated with CMP and Promotional Kiosk, to provide a seamless patron experience across all avenues.
About Batavia Downs Casino
Conveniently located off NYS Thruway Exit 48, you can discover why Batavia Downs Casino is the premier entertainment destination! Open daily 8 a.m. to 4 a.m. with over 640 of the hottest and most in-demand games as well as Live Harness Racing from the end of July to December, Batavia Downs Casino features 2 restaurants: Grandstands Bar and Grille or enjoy the elegant setting of The Clubhouse. Also onsite is Batavia Downs Racetrack, America’s Oldest Lighted Harness Track. Batavia Downs Casino is owned and operated by Western Regional Off-Track Betting, a public benefit corporation. Municipalities that own Batavia Downs Casino include: City of Buffalo, Cattaraugus County, Cayuga County, Chautauqua County, Erie County, Genesee County, Livingston County, Monroe County, Niagara County, Orleans County, Oswego County, City of Rochester, Schuyler County, Seneca County, Steuben County, Wayne County, and Wyoming County.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Corporate Communications Manager
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