Back-to-Back Champion: Sprite® Salutes LeBron James

Back-to-Back Champion: Sprite® Salutes LeBron James

Limited-Edition Sprite Cans, Featuring James’ Likeness, Will Hit Florida Stores July 8

MIAMI--(BUSINESS WIRE)-- Sprite salutes LeBron James for his extraordinary effort during his championship run. To commemorate James’ back-to-back championship wins, Sprite is releasing limited-edition 12-ounce collectible cans throughout Florida. The specially-marked cans will showcase a rendering of James along with the celebratory message, “Congrats to LeBron James, Back-To-Back Champion.”

Since 2003, James has been a key part of Sprite’s national and international marketing and advertising efforts. By supporting the LeBron James Family Foundation, Sprite has partnered with LeBron James to refurbish playgrounds, neighborhood parks and basketball courts across America. Throughout Florida, James and Sprite have teamed up to support the Boys & Girls Clubs in Miami and Orlando.

“For 10 years, Sprite has been one of LeBron James’ most loyal and fierce supporters. We celebrate LeBron for this historic moment and his leadership in this thrilling championship series,” said Doug Herrington, Vice President of Sales, Florida Market Unit for Coca-Cola Refreshments. “With this special celebratory packaging, Sprite is raising a congratulatory toast to LeBron and his loyal fans for this exciting basketball season.”

Beginning July 8, fans can visit participating retailers throughout Florida to purchase their own Sprite commemorative LeBron James cans, while supplies last. The specially designed collectible cans will be available in all can packaging varieties, including 12 ounce six-packs, 12-packs, 20-packs and 32-packs.

Sprite is a proud partner of LeBron James. Annually, Sprite and LeBron James come together to offer a variety of programs and promotions designed to engage and excite fans. Efforts include television and digital advertising, point-of-sale materials, consumer promotions, text-to-win programs and meet-and-greet opportunities.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO  ) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journeyat www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.



The Coca-Cola Company
Gorki De Los Santos,404-314-0209
gdelossantos@coca-cola.com

KEYWORDS:   United States  North America  Florida  Georgia

INDUSTRY KEYWORDS:

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2520841, ~/Articles/ArticleHandler.aspx, 9/18/2014 5:54:54 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...