Intuit TurboTax Names Wieden+Kennedy Advertising Agency of Record

Intuit TurboTax Names Wieden+Kennedy Advertising Agency of Record

SAN DIEGO--(BUSINESS WIRE)-- After a three-month review, Intuit Inc. (Nasdaq: INTU  ) has named Portland-based Wieden+Kennedy as its new advertising agency of record for its flagship TurboTax® products.

Wieden+Kennedy was selected based on a proven track record of developing creative that transforms brands. Effective Aug. 1, the agency will provide creative and media planning services for TurboTax in the United States.

“From our first meeting, the chemistry between our two teams was clear,” said Greg Johnson, vice president of marketing for TurboTax. “The Wieden+Kennedy team understands that TurboTax is central to the financial lives of millions of Americans. They share our belief that TurboTax exists to empower people to do their taxes and get their biggest refund. With their long history of developing great work that transforms brands, we are thrilled about the prospects for this partnership.”

The selection of Wieden+Kennedy signals the next chapter in the more than 25-year history of TurboTax. The nation’s leading online tax service, TurboTax not only helps people do their own taxes, it gives them more power over the money they’ve worked so hard to earn.

"Needless to say, we are thrilled about this partnership," said Tom Blessington, managing director for W+K Portland. "The back and forth was immediately informal but challenging, and it is in this climate we look forward to doing great work together."

About Intuit

Intuit Inc.  is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processingpersonal finance, and tax preparation and filingProSeries® and Lacerte® are Intuit’s leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.

Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,500 employees with major offices in the United States, Canada, the United KingdomIndia and other locations. More information can be found at http://www.intuit.com.

About Wieden+Kennedy

Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, Delta Air Lines, Electronic Arts, Facebook, ESPN, Heineken, Honda, Kraft, Levi’s, Nike and Procter & Gamble. www.wk.com

Intuit and the TurboTax logo, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.



Intuit Inc.
Julie Miller, 858-215-8469
Julie_miller@intuit.com
or
Wieden+Kennedy
Katie Hull, 503-937-7711
katie.hull@wk.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2539132, ~/Articles/ArticleHandler.aspx, 8/23/2014 11:58:18 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...