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Save Yourself From Massive Losses

Together, seven years ago, we all watched the beginning of a downturn that cut the S&P 500 in half and dropped the Nasdaq nearly 80% from its highs.

It was a maddening time for investors. Telecom and energy executives were caught with their hands in the corporate cookie jar. Technology shares plummeted, with hundreds of companies going bust. Very few bear markets in U.S. history have hurt so much. Sun Microsystems (Nasdaq: JAVA  ) , a bull-market darling, fell from $250 per share to $10 (split-adjusted). And CMGI (Nasdaq: CMGI  ) dropped more than 99%.

Just how painful was it? Ask Nobel Prize-winning psychologist Daniel Kahneman, who proved that humans are innately loss-averse, particularly when it comes to money. Emotionally, losses hurt us far more than gains give us pleasure. Naturally, then, those massive declines crippled tens of thousands of investors, many of whom will -- sadly -- never throw the one-two punch of savings and investment again.

It doesn't have to be that way.

Win with moderate risk
The solution is not to bail out of the market altogether, nor to seek shelter exclusively in bond funds. With the right perspective and useful tools, you can strengthen your stomach and beat the market -- because you'll do so without assuming huge risk. I know that's true, because it's being done every year by the world's master investors -- from Buffett to Lynch to Tillinghast to Miller.

Those who take the biggest risks and buy what's hot today usually take the biggest hits in down markets. In the meantime, a host of methodical, smart, and contrarian investors ring up great returns, even through tough markets, by adhering to Warren Buffett's first rule of investing: Preserve capital.

Today, I want to focus on one sweet way to preserve capital and beat the market. The general principle is simple: Buy stocks that have paid uninterrupted dividends for years.

Consistency to victory
Let's investigate this idea by looking first at Procter & Gamble. P&G has paid a stable dividend since 1890. Yep, you read that correctly -- the company has paid dividends steadily for the past 118 years. Some of you may be thinking, "Bor-ing!" But in the past 15 years, P&G has returned 14.4% annually, turning a $10,000 investment into more than $75,000 today. And when stocks like this one decline temporarily, as happened during the recent market swoon, owners still get the dividend payment. That inspires all of us to be patient and calm -- two of the primary traits of the world's greatest investors.

Then there's Brown-Forman (NYSE: BF-B  ) , which has paid a regular cash dividend for 62 years. Or boring The Stanley Works (NYSE: SWK  ) , which has been rewarding shareholders since 1877. Both have outpaced the S&P 500, returning 13.4% and 9.6%, respectively, per annum over the past 15 years.

This sort of investing success happens every day in our Motley Fool Income Investor advisory service. Using a combination of outsized yields and capital gains, analysts James Early and Andy Cross have beaten the market by more than seven percentage points since the service's inception in 2003.

But James and Andy aren't picking just any old high-yielder. They know that to outperform the market, you have to find financially strong, well-managed, undervalued companies that pay dividends. Why take a chance on Joe's Next-Generation e-Hot Dog Stand -- with its jumpy beta, battered balance sheet, and 50-50 chance of going bankrupt -- when you could invest in a stable ship that returns profits to shareholders and provides capital returns over the long term?

It's a tried-and-true formula, and if you follow it, you'll save yourself from the market's volatility.

A monster income investment
Finding great dividend payers isn't as simple as merely screening for yields. If it were, everyone might have bought shares of IndyMac Bancorp (NYSE: IMB  ) before it suspended its formerly significant dividend. But IndyMac is a mortgage lender, and it's come on troubled times in this economy.

As with any investment, it's crucial to scrutinize a dividend payer's financial statements, management team, and business model. Determine how the dividends are financed, how that might affect future growth, and what the prospects for dividend increases may be. This is exactly what James and Andy do each month for members.

Let's look at one of their favorite monster stocks. Income Investor recommended Invesco (NYSE: IVZ  ) in February 2005, when the financial giant was trading for $12. Using a discounted cash flow model, our team pegged its fair value closer to $15, later revising that valuation upward. Today, the stock trades for more than $25, earning investors a nice 110% capital gain to go along with the 3% yield they locked in back in 2005.

There are loads of great dividend-paying stocks, but they're not the market's most popular stocks. In fact, you usually have to go digging to find them. But to view James and Andy's two newest picks and favorite stocks for new money now, you can just click. There's no obligation to subscribe, and maybe -- just maybe -- we'll come through this crazy market without any massive losses.

This article was originally published as "Do You Have the Stomach to Beat the Market?" on June 10, 2005. It has been updated.

Tim Hanson does not own shares of any company mentioned in this article. No Fool is too cool for disclosure.

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