POSCO's Steely Resolve

It takes nerves of steel to swim upstream against a torrent of naysayers.

Announcing a bold plan to invest $4.4 billion in 2009 to expand capacity and revamp its furnaces, South Korean steelmaker POSCO (NYSE: PKX  ) is bucking the prevailing defensive posture of its major competitors. The company hopes to gain market share on the flip side of this global economic downturn.

POSCO was the only major steelmaker to maintain production volumes, even as global competitors like Arcelor Mittal (NYSE: MT  ) and Russia's Severstal have hurried to hunker down with deep production cuts. Now the company has upped the ante on its contrarian gamble with this 76% increase in domestic capital spending.

The investment will build two new steel mills to produce heavy steel plate, representing a targeted effort to satisfy demand from a booming South Korean shipbuilding industry and its nearly four-year order backlog for vessels. Despite failing in its bid to swim downstream and acquire Daewoo Shipbuilding and Marine Engineering back in October, POSCO continues to look to Korea's world-leading shipbuilding industry to keep the furnaces stoked during this downturn. By securing iron ore supplies through a $1.6 billion loan to Brazilian miner Vale (NYSE: RIO  ) last month, the Korean government has demonstrated its support of these key industries, much like China has done.

Interestingly, China's leading steelmaker, Baosteel Group, has shared POSCO's contrarian posture toward capex. Baosteel is similarly moving ahead with construction of an $8.8 billion mill. Together, these two Asian behemoths are creating a regional dichotomy in the steel industry, standing in stark contrast to the 50% capacity utilization reported by U.S.-based Nucor (NYSE: NUE  ) , or the mill closure announced this week by United States Steel (NYSE: X  ) . Accordingly, miner Cliffs Natural Resources (NYSE: CLF  ) is cutting production of iron ore in North America, while leaving Australian operations -- which export to Asia -- alone for now.

I'm developing a contrarian view of my own with respect to Asia. I suspect greater Asia's industrial complex is now poised to burn right through the near-term disruption of global demand, exceeding expectations with sustained activity even as the world at large grapples with severe economic challenges. On the strength of the Chinese stimulus plan, simultaneous worldwide production cuts that appear to have overshot actual demand destruction, and the company's timely move to expand capacity, I believe POSCO will remain the Sheriff of Steel.

Further Foolishness:

If you believe that China will be a keystone to recovery for countless companies with exposure there, consider taking the Motley Fool Global Gains newsletter service for a 30-day test drive. The Global Gains team watches China carefully in its search for exciting and Foolish investment opportunities around the globe.

Fool contributor Christopher Barker has a head as thick as a double-hulled steel tanker. He can be found blogging actively and acting Foolishly within the CAPS community under the username TMFSinchiruna. He owns shares of Cliffs Natural Resources and Vale. The Motley Fool has a disclosure policy. POSCO is a Motley Fool Income Investor recomendation.


Read/Post Comments (0) | Recommend This Article (16)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 794111, ~/Articles/ArticleHandler.aspx, 12/22/2014 8:05:10 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement