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The 15 Most-Watched Household Products Stocks

People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

With this data we have come up with a new metric, watch interest, to inform investors what stocks their peers keep tabs on in each industry. In the case of the household products industry, watch interest is the percentage of people keeping an eye on household products stocks in general who are specifically watching each company. By looking at what stocks people are most interested in an industry, you can get ahead of the curve by finding hot stocks that you might have otherwise overlooked.

The most-watched household products stock is ...
Looking at the aggregate data, we see that Procter & Gamble (NYSE: PG  ) is above the rest in terms of watch interest and for good reason. As CAPS player sanfosr1 wrote last week:

A good defensive stock against a down economy. Strong company. This is a company that provides goods that everyone needs, even when the economy is down...I'm still gonna brush my teeth. It also continues to pay good dividends. Income Stock.

Here are the rest of the 15 most-watched companies in the industry with their watch interest along with the stocks' CAPS rating to show the sentiment of our investing community.

 

Company

Market Cap (in millions)

CAPS Rating (out of 5)

Watch Interest

1

Procter & Gamble

$166,305

*****

33.3%

2

Kimberly-Clark (NYSE: KMB  )

$24,724

*****

14.8%

3

Colgate-Palmolive (NYSE: CL  )

$40,175

*****

7.5%

4

Clorox (NYSE: CLX  )

$8,643

****

5.0%

5

SodaStream International (Nasdaq: SODA  )

$1,357

**

3.9%

6

Newell Rubbermaid (NYSE: NWL  )

$3,806

****

2.7%

7

Leggett & Platt (NYSE: LEG  )

$2,733

***

2.6%

8

Whirlpool (NYSE: WHR  )

$4,938

***

2.4%

9

Garmin (Nasdaq: GRMN  )

$5,850

**

2.2%

10

Fortune Brands (NYSE: FO  )

$8,185

*****

2.2%

11

Tempur Pedic International (NYSE: TPX  )

$4,283

***

1.9%

12

Church & Dwight (NYSE: CHD  )

$5,365

****

1.7%

13

iRobot (Nasdaq: IRBT  )

$763

***

1.5%

14

PulteGroup (NYSE: PHM  )

$2,121

*

1.5%

15

Deer Consumer Products (Nasdaq: DEER  )

$188

*

1.2%

Sources: Motley Fool, Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts like Procter & Gamble or are watching an up-and-comer like SodaStream International, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service. Click here to start now.

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The Motley Fool owns shares of Fortune Brands and Clorox. Motley Fool newsletter services have recommended buying shares of Kimberly-Clark, Procter & Gamble, Fortune Brands, iRobot, Clorox, and SodaStream International, as well as creating an iron condor position in Garmin. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

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  • Report this Comment On August 09, 2011, at 11:11 AM, David369 wrote:

    That's interesting! Any correlation with anything? Like all on an up trend for the last yr or have had significant volume recently? It would also be interesting to see a monthly or weekly list to see what changes.

  • Report this Comment On August 09, 2011, at 11:41 AM, David369 wrote:

    Ok, if you took the top stock from every list I would think, based on my unscientific guess, they would out perform the market. You could start a new newsletter. Maybe "watched stocks never fail" or "watchlist stocks".

  • Report this Comment On August 11, 2011, at 8:17 AM, srsmith98 wrote:

    For full report, email subscriptions@chiefist.com and visit www.chiefist.com/positions

    Over 21 years, Colin Angle has built up iRobot from an idea in the MIT robotics lab to a publically-traded, $422 million industry leader operating in 40 countries. He’s earned dozens of awards and accolades across the world for his, and iRobot’s, work. He’s even been the CEO subject/author in The New York Times Sunday business section feature “The Boss.”

    Our Business Value Enhancement MetricTM analysis confirms the high esteem his performance to date has garnered. Exact comparisons are difficult given iRobot’s very different divisions, but below we compare Angle to some representative peers in the S&P 500 and S&P 1000, across five years, three years and one year.

  • Report this Comment On August 16, 2011, at 2:35 PM, skat5 wrote:

    I have tried two models of irobot. It probably has improved since I gave up on them. They are expensive for a vacuum cleaner, truly a 'discretionary' purchase. Their military applications may wind down; look for the super-committee to fail to agree on anything, and consequently a huge slash in military spending.

    Read the comments in Amazon about Soda Stream carefully. The 5 stars may be spam, there is a suspicious pattern of dates and commenters who have commented on few or no other products. The substantive problems show serious issues in customer service, lack of cost savings to the consumer, and poor product quality (the soda goes flat, the flavors contain splenda, etc). Watch for this company reliance on a questionable gimmick to implode.

    Deer is a China company. The quality is undoubtedly cheap as the price, everyone knows that by now, but the real question is the quality of the accounting. Is the yield and p/e for real? The market is fearful they may not be.

    Whirlpool was great, until they bought Maytag. Many a Maytag product was poorly designed (example: stuff falling out of the door shelves in the refrigerator because the plastic is so flimsy, bad expensive washers).

    Clorox was great. I sold it shortly after Icahn announced he was messing with it. You can make money if you are in ahead of Icahn, but you have to look for a way out before he takes it down, to his gain and your loss. Not that he does not lose money along with you. But he is a loose canon.

    Be careful with these companies in relying on the rearview mirror. There may be trouble ahead.

  • Report this Comment On August 30, 2011, at 11:45 AM, rodessa wrote:

    I agree with SKAT5 for deer whose comptability declared to the chinese autority seems different to the one declared to the SEC and that company gives an oversccop of the reality of his business, according to many institutional investors, and should follow China Agritech (CAGC). Longtop Financial (LFT) ... in a pullback until $ 1.00.Surprised that it is not very shorted as there is more than 80% to earn.

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Related Tickers

5/24/2012 4:04 PM
CL $99.13 Up +0.74 +0.75%
Colgate-Palmolive… CAPS Rating: *****
CLX $69.19 Up +0.19 +0.28%
The Clorox Company CAPS Rating: *****
KMB $79.21 Up +0.72 +0.92%
Kimberly-Clark Cor… CAPS Rating: *****
LEG $20.78 Up +0.14 +0.68%
Leggett & Platt, I… CAPS Rating: ****
NWL $18.39 Up +0.16 +0.88%
Newell Rubbermaid,… CAPS Rating: *****
PG $62.57 Up +0.18 +0.29%
The Procter & Gamb… CAPS Rating: *****
SODA $32.73 Down -0.47 -1.42%
SodaStream CAPS Rating: **

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