A.A. Milne's Winnie the Pooh may be a "bear of little brain" but, boy oh boy, what a pocketbook. Forbes has compiled a list of the 10 largest revenue producers last year, and Winnie's $5.9 billion tops the list.
Licensed by Disney
Disney also has the second spot locked up with its ambassador Mickey Mouse. Harry Potter, Marvel's
Unheralded licensing specialist 4Kids
While Forbes' methodology may be contested -- Snoopy was denied his MetLife
Sure, fact may be stranger than fiction, but, when you get down to it, it's not really as profitable.
What do you think of the Forbes list? With Disney playing an active role in promoting three of the stars on the top 10 list, when will the company's other characters come out to play in the lucrative licensing field? All this and more -- in the Disney discussion board . Only on Fool.com.