Airbus' Global Allies

Recs

0

As widely expected, Boeing's (NYSE: BA) 787 will not take to the skies unchallenged. Airbus disclosed late last week that it will build the A350 -- its answer to Boeing's newest commercial airliner. Boeing's protests against Airbus' government support may have stymied the launch of the European firm's plane, but Airbus' tactics are leaving Boeing with less and less room to maneuver.

Airbus previously indicated it would seek launch aid from European governments for the A350, a development that brought vociferous complaints from Boeing and spurred the U.S. case -- before the World Trade Organization -- against Europe's trading practices. Airbus still has not ruled out pursuing aid. Surprisingly, though, Boeing appears to be taking the whole situation in stride.

One of the reasons for Boeing's seeming acquiescence may lie in Airbus' global sourcing strategy. The European company recently offered Russia's aerospace industry as much as a 3% stake in building the A350. In December, Airbus reportedly offered a 5% stake in the jet to Chinese companies. Granted, Airbus is, in a sense, following Boeing's lead by divvying up work on the aircraft to different countries -- large chunks of the 787 will be built in Japan and Italy, for example. Spreading the work around helps to hold down the exorbitant cost of launching new planes.

However, by offering other countries a piece of the A350, Airbus is also recruiting allies. Airbus' parent, the European Aeronautic Defence & Space Co., has already shown its astuteness in currying the right relationships to further its goals. EADS' alliance with American outfit Northrop Grumman (NYSE: NOC) to compete with Boeing for the U.S. Air Force's tanker refueling contract doubtless has strengthened EADS' competitive position.

In the case of the A350, Airbus' partnerships with Russia and China may help mute U.S. criticism of European subsidies. If the U.S. is seen as impeding the A350, this could stir strong protests from Russia and China, two countries with significant influence on U.S. policies.

Boeing's ability to use political channels to restrict its rival's moves appears to be growing more limited. In the case of the 787 and the A350, the market will decide which plane wins. Fortunately for Boeing, the 787 is a very strong candidate.

Related Foolishness:

Fool contributor Brian Gorman is a freelance writer in Chicago. He does not own shares of any companies mentioned in this article.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 497030, ~/Articles/ArticleHandler.aspx, 12/2/2009 10:10:12 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

The Must-Read Story on Fool.com
Fool Search: Be GM's Next CEO!

By The Motley Fool

Fool Search: Be GM's Next CEO!

Related Tickers

12/2/2009 4:00 PM
BA $53.78 Up +0.06 +0.11%
The Boeing Company CAPS Rating: ***
NOC $55.27 Up +0.01 +0.02%
Northrop Grumman C… CAPS Rating: ***

Community: Investing Wiki

Term Of The Hour

Industry leader: Industry leader may be defined in several ways. Most often it is the company in a sector or business line with the highest sales, highest market share, or highest profits. But it can also be a technology leader who sets the standard for new products or the player with the most visible public image. Individual executives like Warren Buffett are examples who may be known personally better than their…

Want to learn more or edit this definition?
Click here to read more!