Recs

0

Disney's Sporting Chance

Just in case ESPN isn't enough, Disney (NYSE: DIS  ) has agreed to acquire the United Kingdom-based NASN sports channel. North American Sports Network, as the name implies, isn't loading the European airwaves with local favorites like cricket and soccer. Instead, NASN airs stateside contests from the NHL and Major League Baseball. It also owns the rights to broadcast NFL games in certain parts of Europe.

Formed four years ago to cater to expatriates missing their American sports, NASN's reach is pretty slim at the moment. The network claims just 6 million subscribers in more than two dozen European countries. However, Disney wouldn't mind those juicy broadcasting rights, as well as a chance to vanquish the only European network dedicated to stateside sports.

It's pretty nifty timing for Disney. Football has started to gain steam in Europe as a result of the World Football League and traveling exhibition games. The NFL is in talks with several teams about hosting an actual regular-season gridiron contest in Europe soon, too.

ESPN itself is not generally available outside the United States, even though some local European networks team up with ESPN for certain events. Instead of the flagship network, Disney offers ESPN Classic Sport France, ESPN Classic Sport Italy, ESPN Classic Sport UK, and ESPN Classic Sport Europe to canvas the region with coverage.

ESPN is also a force in international sports online, acquiring the popular Soccernet.com site six years ago after it attracted 65 million visitors during Euro 2000.

Disney isn't just loading up on assets and rights, though. It sold off its minority stake in E! Networks to Comcast (Nasdaq: CMCSA  ) last month, and it handed off its Sunday night NFL broadcasting rights to General Electric's (NYSE: GE  ) NBC this season.

Clearly, Disney knows how to play both offense and defense. It seems it's got plans to score abroad these days.

Disney is an active recommendation for Motley Fool Stock Advisor newsletter subscribers. Try Tom and David Gardner's Foolish flagship newsletter service free for 30 days.

Longtime Fool contributor Rick Munarriz enjoys taking his family to amusement parks of all sizes, all over the country -- including Disney World several times a year. He owns shares in Disney. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. T he Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

DocumentId: 517793, ~/Articles/ArticleHandler.aspx, 2/14/2012 7:01:08 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 8 hours ago Sponsored by:
DOW 12,874.04 72.81 0.57%
S&P 500 1,351.77 9.13 0.68%
NASD 2,931.39 27.51 0.95%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

2/13/2012 4:00 PM
DIS $41.79 Up +0.34 +0.82%
Walt Disney CAPS Rating: *****
GE $19.07 Up +0.20 +1.03%
General Electric C… CAPS Rating: ****
CMCSA $27.41 Up +0.24 +0.86%
Comcast Corp CAPS Rating: **

Advertisement