Upon seeing news that the guy behind the Girls Gone Wild videos, Joe Francis, will now be in jail for 35 days (after pleading guilty to contempt of court), my first thought was, "Good."
My second thought was, if only there'd be a respite -- if ever-so brief -- in those blasted Girls Gone Wild ads. Since I use my TiVo (Nasdaq: TIVO ) to record late-night airings of Viacom's (NYSE: VIA ) Comedy Central shows -- like The Daily Show and The Colbert Report -- the ads that get recorded along with them tend to be pretty high in sketch factor.
This type of thing is what TiVo and the universe of DVRs was positively made for. I can't tell you how many times I've cussed out the TV while fast forwarding through those ads, wondering what we did before DVRs allowed us to avoid the ads that drive us nuts.
Of course, I could always choose to get my Comedy Central video clips on the network's MotherLoad website. Still, watching the clips does require you to watch an ad (albeit far less offensive ones), and the page is a lot more fussy and distracting than Google's (Nasdaq: GOOG ) YouTube. (And we all know how Viacom felt about its Comedy Central programming showing up on YouTube, of course. But at least nobody was incessantly advertising any "ultimate rush" during frequent commercial breaks.)
The Girls Gone Wild guy has already served some of his time; the contempt charge was added after he yelled at several female plaintiffs who charged that they were minors when they were filmed. (No surprise there. He claims they lied about their age; no surprise there, either.) Somehow I doubt there's much chance the frequency of those ads will diminish because of Francis' slap on the wrist (darn it!), but thank the heavens I've still got TiVo.