Smaller is bigger when it comes to jets nowadays.
Just ask Embraer
But Embraer executives apparently think there's even more business to be had. Yesterday, the firm began accepting deposits for two new concept jets called the MSJ and MLJ.
"Concept" is the key word here, though. Embraer hasn't committed to building anything. "This is not a launch, it's a concept," CEO Frederico Fleury Curado said at this week's national conference of the National Business Aviation Association.
And yet there's every reason to believe Embraer will make good on whatever deposits it receives. Business jets are a, um, booming business. For example, Textron's
Not you, Embraer, right?