The Meltdown Could Be Good for Garmin

5 Recommendations

Even when things look really bad and are getting worse, I still look for silver linings, even if it means only partial implosion rather than complete disaster. As a long-term shareholder of GPS maker Garmin (Nasdaq: GRMN), I'm wondering if the decay in the markets -- which will undoubtedly herald a long period of lower spending -- might save the company from a costly mistake.

Don't get me wrong, the company will certainly suffer -- its shares have already been slapped down almost 75% this year. But I'm hoping to see a strong follow-through from Garmin in making operational changes to accommodate this new environment. The company already has major inventory issues to rectify, but Garmin has also been barreling down a path to capture some of the magic in the smartphone segment spawned by Apple's (Nasdaq: AAPL) iPhone.

I'm hoping the brutal market has the GPS king rethinking this effort. Once believed to be a good thing for shareholders -- where Garmin could grab a major trend to expand and diversify its revenue -- this could become a major drag on earnings. The touchscreen nuvifone was announced at the start of this year to stack up against devices from Nokia (NYSE: NOK), Research In Motion (Nasdaq: RIMM) and Apple. But its launch has been delayed into 2009 as more work is being done to test it on wireless networks.

Bottom line, I just can't see how the launch of a pricey navigation device and phone in today's market can be a success. Even with cool features such as Garmin's navigation and Google's (Nasdaq: GOOG) local search application, most consumers will likely buy on price, if they buy at all. And unless the carrier -- be it AT&T (NYSE: T) or Verizon (NYSE: VZ) -- offers a huge subsidy to bring the price down below a few Franklins, the mainstream market will be out of reach.

So I'm hoping to hear some frank discussion from Garmin leadership in its earnings announcement near the end of the month. At this point, I think it's better for the company to take these chips off the table. With a trailing P/E of just 6, the stock is priced for implosion -- a pessimistic bar I think the company can easily outperform long-term without the risk of a major new product investment.

For more Foolishness:

Garmin is one of many industry leading companies picked by the Motley Fool Stock Advisor service. To see all the stocks that have helped Tom and David Gardner beat the market by 29 points on average, take a free 30-day trial.

Fool contributor Dave Mock was disappointed by the false advertising of the local flea market. He owns shares of Garmin, which is also a Global Gains pick. Nokia is an Inside Value recommendation. Google is a Rule Breakers selection. Garmin and Apple are Stock Advisor recommendations. The Fool's disclosure policy is better than Wonder Woman's lasso of truth.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • On October 10, 2008, at 9:04 PM, EFDisaster wrote: Report this Comment

    no. They need to release this phone because neither the first generation of android phones nor the iphone are good enough to switch carriers for. This one might be... and if it's released on Verizon and I don't have to switch... all the better.

  • On October 13, 2008, at 4:02 AM, Asusume wrote: Report this Comment

    Their strategy smacks of desperation. They missed the ship on buying Teleatlas or Navteq, TomTom out smarts them in Europe and why are they buying provincial distributors? The cost of doing business in the mobile sector is not cheap and Garmin's mgt team is made up of conservative, Kansas engineers. The Garmin phone will probably be a good product but it will be lost in the noise of the 'real' handset manufacturers marketing budgets.

  • On October 15, 2008, at 9:28 PM, oppwatch wrote: Report this Comment

    Garmin needs this phone because the cell phone and the gps device are merging in the converging technology sphere The article showed limited understanding that the google phone and the iphone will increasingly have gps capabilities. There is no going backwards, unless Garmin wants to have a decreasing market.

    The Kansas engineers have been doing just fine, and the market will see what products are delivered.

    Telco is changing, and the smart cloud working with complete smart devices is the future unless you want to sell hundred dollar devices.

    The wall street types are poor tech prognosticators on future products, but Garmin has a talented team and know what they need to do, Product that is compelling will be the key to Garmin's future, but they need to play for the future, not the past. With due respect the Motley Crew is wrong on this matter, but the product and the market reception of it will be the watershed, otherwise gps is a declining standalone market.

    T

Add your comment.

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 750600, ~/articles/articlehandler.aspx, 11/22/2008 12:59:37 PM,

Sign up for FREE Motley Fool site access to keep reading:

“The Meltdown Could Be Good for Garmin”

Signing up allows you to comment on articles and on the discussion boards.

It's completely FREE and will take only 10 seconds.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

.

Related Tickers

Garmin Ltd.

GRMN Up! $15.77 +0.55 (+3.61%) 4:00 PM
CAPS Rating:
5023 Outperforms
300 Underperforms
Rate This Stock

Major Indices

S&P 500800.03+6.32%
DJIA8,046.42+6.54%
NASD1,384.35+5.18%
Updated: 4:07:36 PM
Sponsored by:

The Motley Poll

What changes are you making to your portfolio?

Sponsored by: