Based on the aggregated intelligence of 120,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, food producer Kellogg (NYSE: K ) has earned a respected four-star ranking. While five-star stocks have been the best performers, our data has shown that four-star stocks still outshine the market by a significant margin, and shouldn't be taken lightly. Conversely, low-rated stocks have woefully lagged the market average.
With that in mind, let's take a closer look at Kellogg's business, and see what CAPS investors are saying about the stock right now.
Kellogg facts
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Headquarters (founded)
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Battle Creek, Michigan (1906)
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Market Cap
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$19.1 billion
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Industry
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Packaged Foods & Meats
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TTM Revenue
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$12.7 billion
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Management
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CEO A. D. David Mackay (since 2006)
CFO John Bryant (since 2006)
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Brands
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Kellogg's, Frosted Flakes, Eggo, Cheez-It
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Return on Equity (average last three years)
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16.1%
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Dividend Yield
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2.7%
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Competitors
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General Mills (NYSE: GIS )
Kraft Foods (NYSE: KFT )
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CAPS members bullish on K also bullish on
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Procter & Gamble (NYSE: PG )
Coca-Cola (NYSE: KO )
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CAPS members bearish on K also bearish on
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Starbucks (Nasdaq: SBUX )
General Motors (NYSE: GM )
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Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.
Over on CAPS, fully 544 of the 600 members who have rated Kellogg -- some 91% -- believe the stock will outperform the S&P 500 going forward. These bulls include rpm79 and GGGilmore, both of whom are ranked in the top half of our community.
In August, rpm79 showed Fools an easy way to invest (and reinvest) in Kellogg: "Pays dividends consistently and has a direct purchase program which you pay a one time fee of $10 for buying. Stock has a lot of potential especially since it has entered Asia (Russia and China)."
A pitch from GGGilmore late last month shares that attitude, citing Kellogg's strong pricing power as a big reason to be bullish:
They have raised prices and reduced package sizes as grain and energy costs soared. They will try to maintain these price increases as the cost of grain and energy are falling and pocket as much profit as they can. Competition will eventually cause them to close these margins, but they should do better than usual for the next year. The downside would be if we enter a deep recession - jobless & homeless folks will switch to cheaper store brands.
What do you think about Kellogg, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 120,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.
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