2-Star Stocks Poised to Plunge: Deckers Outdoor?
By
Brian D. Pacampara
June 10, 2009
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Based on the aggregated intelligence of 135,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, shoemaker Deckers Outdoor (Nasdaq: DECK) has received a distressing two-star ranking.
With that in mind, let's take a closer look at Deckers' business and see what CAPS investors are saying about the stock right now.
Deckers facts
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Headquarters (founded)
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Goleta, Calif. (1973)
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Market Cap
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$894.05 million
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Industry
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Footwear
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TTM Revenue
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$726.1 million
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Management
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CEO Angel Martinez (since 2005) COO Zohar Ziv (since 2007)
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Brands
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UGG, Teva, Simple, TSUBO
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Return on Equity (average, last three years)
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21.3%
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Competitors
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Nike (NYSE: NKE) Timberland
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CAPS members bearish on DECK also bearish on
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Amazon.com (Nasdaq: AMZN) First Solar (Nasdaq: FSLR)
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CAPS members bullish on DECK also bullish on
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Apple (Nasdaq: AAPL) Google (Nasdaq: GOOG)
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Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.
Over on CAPS, fully 111 of the 538 members who have rated Deckers -- some 20% -- believe the stock will underperform the S&P 500 going forward. These bears include jerseytix and celticspirit.
Only two days ago, jerseytix forecasted a somewhat UGG-ly return for the stock's supporters:
Man, the numbers look great but they have so heavily dependent on Uggs, which are easily duplicable, and any exposure to consumer goods looks troubling for the next 12 months. This stock price depends on forward growth for several years and that's asking a lot from a company with so many eggs in so few baskets.
In an earlier pitch, celticspirit echoes that same bearish sentiment:
I have to agree with those that see this as the next Crocs (Nasdaq: CROX). The shares are not seriously overvalued based on current performance but the fashion will fade. Again there are copycats out there and nothing really different about the product except for its price. Initially, my 15 year old daughter wanted a pair but when she had to use her own money she went for a look a like.
What do you think about Deckers, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 135,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.
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