2-Star Stocks Poised to Plunge: Deckers Outdoor?

Recs

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Based on the aggregated intelligence of 135,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, shoemaker Deckers Outdoor (Nasdaq: DECK) has received a distressing two-star ranking.

With that in mind, let's take a closer look at Deckers' business and see what CAPS investors are saying about the stock right now.

Deckers facts

Headquarters (founded)

Goleta, Calif. (1973)

Market Cap

$894.05 million

Industry

Footwear

TTM Revenue

$726.1 million

Management

CEO Angel Martinez (since 2005)
COO Zohar Ziv (since 2007)

Brands

UGG, Teva, Simple, TSUBO

Return on Equity (average, last three years)

21.3%

Competitors

Nike (NYSE: NKE)
Timberland

CAPS members bearish on DECK also bearish on

Amazon.com (Nasdaq: AMZN)
First Solar (Nasdaq: FSLR)

CAPS members bullish on DECK also bullish on

Apple (Nasdaq: AAPL)
Google (Nasdaq: GOOG)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, fully 111 of the 538 members who have rated Deckers -- some 20% -- believe the stock will underperform the S&P 500 going forward. These bears include jerseytix and celticspirit.

Only two days ago, jerseytix forecasted a somewhat UGG-ly return for the stock's supporters:

Man, the numbers look great but they have so heavily dependent on Uggs, which are easily duplicable, and any exposure to consumer goods looks troubling for the next 12 months. This stock price depends on forward growth for several years and that's asking a lot from a company with so many eggs in so few baskets.

In an earlier pitch, celticspirit echoes that same bearish sentiment:

I have to agree with those that see this as the next Crocs (Nasdaq: CROX). The shares are not seriously overvalued based on current performance but the fashion will fade. Again there are copycats out there and nothing really different about the product except for its price. Initially, my 15 year old daughter wanted a pair but when she had to use her own money she went for a look a like.

What do you think about Deckers, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 135,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Closed for 15 months – opening 10 days only! Get notified ahead of time as our expert portfolio manager invests $1 MILLION in the best opportunities from across The Motley Fool’s premium investment services. This is the first open since August 2008, by invitation only. Enter email below.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Amazon and Apple are Motley Fool Stock Advisor picks. Google is a Rule Breakers recommendation. The Fool's disclosure policy always gets a perfect score.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 11, 2009, at 11:01 AM, jeffbaker1 wrote:

    Those not in the know are making unqualified comments about Deckers..Uggs is patented, unlike Crocs, which was easily knocked off. Major retailers have increased orders for the fall and winter season. and they will still run out of goods in season. This is not a fad, but an acceptable end use fashioable item, that is continually enhanced and improved. Get on for the ride..

  • Report this Comment On June 26, 2009, at 8:55 AM, rre55 wrote:

    motley-stupid magazin

  • Report this Comment On June 26, 2009, at 8:55 AM, rre55 wrote:

    motley stupid magazin,they are always agains CROX even when crox was up and business is better.

    many people don't like them

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11/9/2009 4:00 PM
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