This Metric Can Lead You to Winners

Recs

2

Disney Buys Marvel!

David Gardner called it. He’s up 1,334%! See what David’s recommending that you buy NEXT.

Of all the measures you can use to search for quality companies, the metric known as return on invested capital can be one of the trickiest.

ROIC shows you how effectively a company is investing its capital, by revealing what the company generates for every dollar invested in its business. An ROIC of 25% means it's making $0.25 per invested dollar. To further illustrate the concept, here are several well-regarded companies with high ROICs:

Company

CAPS Rating (Out of 5)

ROIC

5-Year Average ROIC

McDonald's (NYSE: MCD)

****

16.5%

11.4%

Nokia (NYSE: NOK)

****

15.4%

30.6%

eBay (Nasdaq: EBAY)

***

14.0%

10.5%

Apollo (Nasdaq: APOL)

**

51.9%

48.4%

GileadSciences (Nasdaq: GILD)

****

38.7%

21.9%

Schwab (Nasdaq: SCHW)

****

23.9%

10.0%

Colgate-Palmolive (NYSE: CL)

*****

28.8%

26.1%

Data: Motley Fool CAPS; MSN Money.

Putting it in perspective
High levels of ROIC are obviously good, but you should also keep an eye on ROIC trends over time, by comparing a company's more recent ROIC with its historical average. An above-average and rising ROIC is a promising sign, suggesting that the company is pulling more value out of each invested dollar. If that figure's headed in the opposite direction, you might want to investigate whether the company's competitive advantage is at risk. You can also compare one company's ROIC to those of its competitors, to see which firms are more effective.

A slippery metric
ROIC can be calculated in a variety of ways, some of which will exclude the effects of certain kinds of investments. For example, acquisitions can be factored in or out as you include or exclude goodwill. Obviously, taking out goodwill can push ROIC higher -- but that can also be misleading, since it nullifies the impact of mergers that may have been too costly.

Even though they have healthy ROIC figures, I wouldn't automatically buy any of the companies above without further research. Nonetheless, screening for ROIC can help you zero in on powerful firms.

Further Foolishness to improve your investing:

“The Death of the Euro!”…Greece may seem worlds away, but be warned. What happens there next could reshape global finance and rattle your portfolio. On Mar. 22, The Motley Fool’s Tim Hanson heads to Greece to get the story. Follow in real time and hear how best to profit from this historic development (Hanson returned from China in July with a stock that’s up 117%!). Enter email below.

Longtime Fool contributor Selena Maranjian owns shares of eBay and McDonald's. eBay and Charles Schwab are Motley Fool Stock Advisor selections. eBay and Nokia are Motley Fool Inside Value selections. Try our investing newsletters free for 30 days. The Motley Fool is Fools writing for Fools.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 937534, ~/Articles/ArticleHandler.aspx, 3/22/2010 1:18:19 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 days ago Sponsored by:
DOW 10,741.98 -37.19 -0.35%
S&P 500 1,159.90 -5.92 -0.51%
NASD 2,374.41 -16.87 -0.71%

Related Tickers

3/19/2010 4:00 PM
APOL $64.37 Down -0.26 -0.40%
Apollo Group, Inc. CAPS Rating: **
MCD $66.53 Down -0.15 -0.23%
McDonald's Corp CAPS Rating: ****
GILD $47.87 Up +0.45 +0.95%
Gilead Sciences, I… CAPS Rating: *****
SCHW $18.58 Down -0.21 -1.12%
The Charles Schwab… CAPS Rating: ****
CL $84.84 Up +0.07 +0.08%
Colgate-Palmolive… CAPS Rating: ****
NOK $15.07 Down -0.21 -1.37%
Nokia Corp (ADR) CAPS Rating: ***
EBAY $27.19 Down -0.27 -0.97%
eBay, Inc. CAPS Rating: ***