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4 Dates to Circle in August

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Let's party like it's 1938.

July was another great month for investors. You have to go all the way back to 1938 to find a healthier five-month run in the S&P 500. Most of us weren't even around 71 years ago, so for us, this is the greatest five-month rally of our lifetime.

Just do yourself a favor: Don't believe the hype. The market still has a lot to prove. There will be plenty of market-shaping events taking place in August, and you shouldn't assume that this vibrant rally is a lock to notch a six-month record. 

Here are a few of the days that I plan to approach with eyes wide open this month.

Aug. 6
Sirius XM Radio (Nasdaq: SIRI  ) reports its second-quarter results on Thursday. Some of the metrics won't be pretty.

  • The satellite-radio operator probably experienced more cancellations than additions during the past three months.
  • Analysts see revenue of $608 million, just 1% ahead of what Sirius and XM generated as stand-alone services a year earlier. XM rang up $318 million on the top line, with Sirius generating $283 million in revenue.
  • Wall Street sees year-over-year revenue declining during this year's third quarter, so this may be the near-term peak on the top line.

Thankfully for those long on Sirius XM, these same analysts see the radio giant posting a substantially narrower deficit this time around.

This is important, especially as Sirius XM sheds its growth-stock skin and becomes a play on improving operations. Thursday will be more about assessing the initial success of recent rate increases and smartphone downloads than about bellyaching over defections. The report will matter on many different levels, from one of Wall Street's most actively traded stocks.

Aug. 7
It's been nearly five months since Merck (NYSE: MRK  ) announced its plans to acquire Schering-Plough (NYSE: SGP  ) in a deal that was originally valued at $41.1 billion. There have been several "I object" challenges to the marriage along the way.

It may be too early to break out the wedding singer, but shareholders finally have a say on the nuptials this Friday. Merck investors will vote on the merger in the morning, and Schering-Plough stockholders will follow suit in the afternoon.

Consolidation in the pharmaceuticals industry has been an important trend in 2009. Friday's balloting is sure to validate the sector's direction, by pushing two of its biggest players one step closer to their honeymoon.

Aug. 12
Toll Brothers (NYSE: TOL  ) reports its preliminary third-quarter results a week from Wednesday, with the actual report following two weeks later, on Aug. 27. There are several reasons to pay attention to one of the country's leading residential developers.

  • Because Toll Brothers specializes in higher-end communities, it's an attractive gauge of the industry's pulse.
  • In an industry of overly leveraged weaklings, Toll Brothers' relatively sparkling balance sheet makes the builder a standout citizen.
  • Most of the developers that have posted quarterly results in recent weeks have come through with narrower deficits than they delivered a year ago. Toll Brothers is different. Analysts see losses widening, from $0.18 a share last year to $0.32 a share this time around.  

Toll Brothers also has one of the more charismatically blunt CEOs in the industry. If the residential real estate market is bottoming out or in the early stages of a recovery, Robert Toll will say so.

Aug. 25
There are several bellwethers reporting this month, with wide-reaching implications. Hewlett-Packard (NYSE: HPQ  ) reports on Aug. 18, for a great glimpse into the state of personal computing. And Tiffany (NYSE: TIF  ) steps up on Aug. 28. The upscale jeweler is the perfect proxy for big-ticket items as they relate to discretionary income.

But Staples (Nasdaq: SPLS  ) may provide an even more crucial test. I haven't confused the country's leading office supply chain's "easy" button with a panic button. I realize that Staples commands just a fraction of HP's market cap.

However, Staples offers a panoramic vista into the spending habits of companies of all sizes. If sales are up, corporations are feeling confident enough to add office furniture, upgrade office supplies, and order more toner cartridges.

Gauging the market's prospects really may be as easy as tapping that "easy" button.

Some other reads to get you through the month:

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Longtime Fool contributor Rick Munarriz needs to remember that his older sister's birthday is in August. He owns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 03, 2009, at 1:50 PM, mikecart1 wrote:

    The only date I care about is the date they announce the unemployment %. I hope it hits 10% but my sources say 9.6%. I want to see this economy burn to the ground! muahhahahhahha!

  • Report this Comment On August 03, 2009, at 2:53 PM, trammen0 wrote:

    As expected and as I stated in a prior post on this FOOLISH publication the FOOL would try next to focus on the declining subs. at Sirius,if SIRI can move up revenue in tough economic times while losing subs wait and see what happens when subs come back... Come on FOOLS you guys have to be smarter then this?? Well maybe not! it's time to stop chasing your old ridiculous games and start showing some financial smarts..... It's the bottom line when it comes to making money !!!!! And Sirius is showing you FOOLS how to make moves to focus on the bottom line not give up and throw in the towel. To me as a investor this is important in hard times! FOOLS stop fighting it and get on the Sirius train before she leaves the station......

  • Report this Comment On August 03, 2009, at 5:30 PM, BigVincent wrote:

    Rick,

    Ford just announced that they had better than expected sales for the 2nd quarter.

    This will ultimately effect the bottom line for siriusXM.

    I don't see IPHONE downloads making a significant change for Q2 subs.

    There will be a decline at 2.8% churn estimated, but subscriber aquisitions should put, the base flat instead of the huge decline that was seen in the first quarter of 2009.

  • Report this Comment On August 04, 2009, at 11:24 AM, dstnewman wrote:

    Rick, I have to agree with the comments before me.

    You and the rest of the Fools are always talking about looking forward, yet the Fool and so many other publications cannot look past subscriber losses because of a poor economy. What you fail to realize for whatever reason is that the economy is REBOUNDING, and any sub losses are a thing of the PAST. Mel and Co. have been diligantly working on cost cutting and improving their networks, including the iPhone apps and a slew of pre-owned program announcments over the past 2-3 weeks.

    Time for you to ditch that tired old "I own no shares of anything mentioned in this article" disclaimer and start buying into SIRI. Quit looking at the past, and start looking at the future. The future is bright. The future is so bright, I've got to wear shades.

    David "Newman" Phillips

    http://www.satwaves.com

    newman@satwaves.com

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Related Tickers

5/25/2012 4:00 PM
SPLS $13.41 Down -0.08 -0.59%
Staples CAPS Rating: ****
TOL $28.20 Up +0.24 +0.86%
Toll Brothers, Inc… CAPS Rating: **
SIRI $1.93 Down -0.06 -3.02%
Sirius XM Radio CAPS Rating: **
MRK $37.55 Down -0.05 -0.13%
Merck & Co., Inc. CAPS Rating: ****
SGP $28.15 Down +0.00 +0.00%
Schering-Plough Co… CAPS Rating: ****
TIF $56.32 Down -1.27 -2.21%
Tiffany & Co. CAPS Rating: **
HPQ $22.33 Up +0.56 +2.57%
Hewlett-Packard Co… CAPS Rating: ***

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