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Is the Wii Making a Holiday Comeback?

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After months of disappointing sales, Nintendo's (OTC BB: NTDOY.PK) Wii is aiming to retain its spot as the top-selling console this holiday season. Nintendo announced today that it sold 550,000 consoles during the Thanksgiving week, beating out Sony's (NYSE: SNE  ) haul of 440,000 units.

Microsoft (Nasdaq: MSFT  ) didn't release sales figures, but its believed to have sold fewer units during Nintendo in November. Still, the sales figures represent a steep year-over-year drop for the company.

As CNET reports: "Nintendo put out a press release boasting that it had sold 550,000 Wiis in the U.S. during Thanksgiving week, leading Wedbush Morgan analyst Michael Pachter to estimate that the company may have sold about 1.1 million of the consoles for all of November. Last November, Nintendo moved 2.04 million Wiis."

Over the last year the company has seen its stock slip nearly 17% as the Wii's growth sputtered. That's a figure that not only badly trails more-diversified competitors Microsoft and Sony, but also struggling video game software developers like Activision Blizzard (Nasdaq: ATVI  ) and Electronic Arts (Nasdaq: ERTS  ) .

Ouch. Maybe not an undeserved beating though. While game developers saw their drops mainly from consumers tightening belts, Nintendo faced a double-whammy of economic woes and increased competition from Microsoft and Sony aggressively slashing prices on their consoles; a strategy that lessened the Wii's advantage as the cheapest gaming system.

Is Nintendo still on your buy list? Sound off in the comments section below.

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Eric Bleeker owns shares of no companies listed above. Activision Blizzard, Electronic Arts, and Nintendo are Motley Fool Stock Advisor picks. Microsoft is a Motley Fool Inside Value recommendation. Motley Fool Options recommended a diagonal call strategy on Microsoft. Try any of our Foolish newsletters today, free for 30 days. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 01, 2009, at 4:26 PM, RushenWind wrote:

    I am pretty sure that Activision/Blizzard is not a struggling company. They just had the biggest release of all time in gaming and they have titles such as Starcraft 2 and Diablo 3 in development. Blizzard has worked at their own pace in the past when releasing their games and haven't done bad. To say this company is struggling after the recent release of CoD4MW2 is really a joke, they are leading the industry and pretty much every way.

  • Report this Comment On December 01, 2009, at 5:23 PM, TMFRhino wrote:

    Hi Rushen,

    I think Activision's a great company and has developed a stellar line of games. I was more referring to the steep drop off to the industry in general. Even while outperforming the broader industry, the company was still down versus last year's third quarter. It's a very challenging environment for gaming developers, though I hope this Holiday season rights the ship a bit.

    All that being said, since I was more looking at the game development industry, looking back on it I would have preferred to have written something like "ATVI, ERTS, and other developers who have to contend with steep year-over-year declines in overall console game sales."

    Best,

    Eric

  • Report this Comment On December 01, 2009, at 10:23 PM, TyrantBone wrote:

    I was ready to post that Activision is far from struggling and looks like someone beat me to it. Last I checked they were one of very few in the industry to actually come out with strong earnings. The Modern Warfare 2 release also displayed strength. Enough on that.

    To answer your question, I still have my Nintendo on the buy list. They've been around since 1985 and although they have made mistakes (N64 and cartridge), their brand and character lineup got them through it. Nintendo badly needs improvements, but I'm hopeful they are coming. A follow up to the Wii adding more storage, a richer online community, and HD would add more of what the other consoles have to offer. As a gamer and Nintendo shareholder, I anticipate Nintendo taking a beating in the short term. As a long term investor, Nintendo will rebound eventually and come out strong. You can't deny Mario, Zelda, and company from success.

  • Report this Comment On December 02, 2009, at 1:10 AM, esxokm wrote:

    Nintendo is not on my buy list. It simply has died in terms of price action. We'll have to wait for new catalysts.

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