Is Twitter the Latest PR Disaster for BP?

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Twitter is a great medium for various hoaxes, but one must act quickly to stop malicious accounts. However, given that BP (NYSE: BP  )  isn't doing anything to shut down accounts such as BPCares (also a very popular hashtag), one cannot do anything else but assume it is either a legit communication channel, or that the real BP simply does not care about what BPCares posts into the Twittersphere.

Comments such as "We really wish the water would not contaminate our oil" and "We do not recommend swimming in the ocean-infested oil" are just a few bits and pieces from the communication BPCares is spinning out. Even though it is not a legitimate BP PLC account, the company did nothing to react. We have contacted BP PLC and asked for a comment, but the account stands as of this date. Then again, what is BP doing on Twitter? Given that BPGlobalPR is another hoax twitter account, don't expect much.

The major problem BP faces is not the oil spill itself, but debunkings of their efforts which are steadily coming onto the Internet. A recent YouTube PR spin showed several hundred workers cleaning oil-stricken shores, but subsequent posts on different blogs and newssites tracked those workers leaving the shore following the conclusion of the shoot.

It is unfortunate that a company with $246.1 billion in revenue in 2009, and a $26.43 billion profit, cannot afford to pay more attention to social networks -- or actually spend some of those profits to really clean up the shores hit by this cost-saving-induced ecological catastrophe.

At the end of the day, vote with your wallets.

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  • Report this Comment On June 09, 2010, at 3:41 PM, lodbjj wrote:

    Right now BP is in a "Damn if you do, damn if you don't situation." This is a horrible situation but the company is doing what it can do deal with the spill and probably is less concerned with the PR issues on the internet right now.

    Bottom line is that BP must stop the spill and begin dealing with addressing the damage. Once that happens the spot light will be off the issue within 6 to 12 months. After all you are dealing with the American media and people who both have a very short attention span.

    BP, RIG and other involved companies will have to pay out a significant amount of money to clean up the mess but there is also liability limits that these companies have to pay.

    Times like this when the news is all bad is usually the best times to buy. Yes CNN and the social sites are calling for blood and Obama is very angry but unless a Black Swan of a new energy source drops from the sky in the next few months BP and the other oil related companies will still be in business for years to come and generating loads of cash.

    If you don't like it, disconnect your electricity, ride a bike everywhere and quit using any product that contains plastics.

  • Report this Comment On June 09, 2010, at 5:08 PM, MyDonkey wrote:

    BP's share price is a falling knife at the moment (closed today at $29.20). It's too early to guess the final outcome of this ongoing catastrophe, but we're definitely on a downward slope.

  • Report this Comment On June 09, 2010, at 5:09 PM, MyDonkey wrote:

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