Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



New York Times Takes a Page From Google

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

How do you win in a hypercompetitive business environment? You learn from others who already have. In the case of New York Times (NYSE: NYT  ) , you learn from Google (Nasdaq: GOOG  ) . You learn to fail fast.

According to reporting by Advertising Age, the paper of record plans a beta site that's sounds eerily similar to what Google does with its Labs. Called Beta620 after its Manhattan address, the site should launch this summer. Times chief technology officer Marc Frons said in a memo quoted by Ad Age, that the goal of the program is to test and launch prototypes "much faster than we could using alone."


That's the right move. Amid sharp and continuing declines in print newspaper circulation around the globe, the Times, McClatchy (NYSE: GCI  ) , and News Corp. (Nasdaq: NWS  ) need to learn to experiment cheaply with new Web formats that users will pay for after spending so many years riding the e-train for free.

The news also comes in the wake of ChangeWave Research findings that says owners of Apple's (Nasdaq: AAPL  ) hot-selling iPad are fare more likely to use their tablets for reading newspapers than those who own's (Nasdaq: AMZN  ) Kindle or Barnes & Noble's (NYSE: BKS  ) Nook. Books are apparently what users of these other devices crave.

Meanwhile, Italy's La Repubblica newspaper reports that Google will "later this year" launch an e-newspaper monetizing scheme called Newspass, for which it's seeking partners now. Users will get one-click access to paid content via most Web-connected devices, La Repubblica reports.

The Times would be an obvious Newspass partner, except that the paper of record was one of Apple's kick-off partners for the iPad, and it's likely working on iAd apps. Mix in the Mac maker's heavy-handed limiting of third-party ad networks on its devices, and the Times' digital strategy gets complicated quickly.

What's the best way to handle that? Experiment, cheaply and often. But that's also just my take. Now it's your turn to weigh in. Please tell us what you think about the Times' forthcoming beta site by voting in the poll below. You can also leave a comment to explain your thinking.

Amazon and Apple are Motley Fool Stock Advisor selections. Google is a Motley Fool Rule Breakers recommendation. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Rule Breakers stock-picking team. He had stock and options positions in Apple and a stock position in Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. The Motley Fool is also on Twitter as @TheMotleyFool. The Fool's disclosure policy has never, ever met a boy named Sue.

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1214033, ~/Articles/ArticleHandler.aspx, 10/21/2016 10:26:56 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 hour ago Sponsored by:
DOW 18,145.71 -16.64 -0.09%
S&P 500 2,141.16 -0.18 -0.01%
NASD 5,257.40 15.57 0.30%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:02 PM
NYT $11.55 Down +0.00 +0.00%
The New York Times CAPS Rating: **
AAPL $116.60 Down -0.46 -0.39%
Apple CAPS Rating: ****
AMZN $818.99 Up +8.67 +1.07% CAPS Rating: ****
BKS $10.75 Down +0.00 +0.00%
Barnes and Noble CAPS Rating: *
FOX $25.91 Up +0.55 +2.17%
Twenty-First Centu… CAPS Rating: ***
GCI $10.43 Up +0.07 +0.68%
Gannett CAPS Rating: *****
GOOGL $824.06 Up +2.43 +0.30%
Alphabet (A shares… CAPS Rating: *****